| In recent years,with the further deepening of the world economic exchanges and the comprehensive deepening of China’s opening to the outside world,the domestic marketing environment has undergone great changes.In order to continue to better and faster development,enterprises have to go abroad to avoid the risks brought by a single domestic market.Therefore,how to ensure a favorable position in the international marketing activities is the focus of every enterprise.Since the last century since the process of midea group to join the international marketing,play to the enterprise core competitive advantages,keep trying and using an international marketing mode in accordance with the host country local market characteristics,make its products in the international competition,sales are increasing year by year,the foreign market sales have been in the domestic home appliance enterprises in the first place,has obtained the good international marketing performance.Based on the midea group as the research object,with the STP theory,the theory of international marketing strategy as well as the international market entry mode and so on enterprise internationalization marketing related theory as the foundation,to the internationalization of midea group marketing model are further described and comb,combining factors that affect the beauty to enter the international market,targeted for effect evaluation,And with the haier’s wisdom,gree electric appliances,and TCL group compare,analysis on the advantages and disadvantages in the process of international marketing,and put forward rationalization proposals in allusion to the problem of the existence of,also through beauty brand for the Chinese electrical appliances enterprise provide reference experience and significance of the internationalization of Chinese home appliance brand marketing results will be further expanded.Research conclusion of this article thinks: in the internationalization of the process of marketing enterprises should grasp the direction of market operation,the use of its advantages through market resistance,to improve the international marketing model is the escort product sales,to the enterprise core competitiveness rapidly promote the marketing expansion,to build the walls of enterprise avoid risk in the international marketing process. |
