The Space Design Of Tianfuxingyuan Sales Office Under The Color Marketing Theory

The process urbanization in china has improved continually after the reform and opening up,and the real estate industry has also continued to grow and develop.The saturated real estate market and the fierce competition pressure have made housing sales difficult.The building is responsible for brand building and business development.At present,the design ideas of sales offices are constantly changing,and how to take into account the construction cost and marketing level has become an urgent problem to be solved.Based on the above background,this paper chooses to use the psychological branch of color marketing as the theoretical support,and takes the space design project of the sales office of Longnan Tianfuxingyuan sales office as a practical case to combine the theory of color marketing with the space of the sales office.After a large number of relevant literature,data search and field research,after summarizing the relevant theories and analysis of color marketing theory and sales office space,and summarizing the relevant design cases of color marketing theory in the space,in the color marketing theory and sales office space Find a balance between spaces,explore the basic method of color marketing theory to guide the space remodeling of sales offices,and finally guide the specific practice of the space design project of the sales office space of Tianfu Xingyuan in Longnan City.The project is based on the three general modes of marketing behaviors of stimulation,response and result in color marketing theory,and takes external space visual color,interior space atmosphere creation,and overall color marketing as design techniques,and reasonably combines color marketing and specific design.Color marketing is a marketing method with both low cost and high return.The rational use of color marketing in the sales office space can effectively realize commercial value,it can also be more in line with the diversified aesthetic needs of the current young and middle-aged groups and personalized lifestyle.This topic provides a new design idea for the sales office space,but also for the sales office space design theory research and future development made a new discussion and analysis.