Research On The Impact Of Green Technology Innovation Of Tongwei Co., Ltd. On Corporate Value Creatio

With the increasingly serious ecological problems,the demand for environmental protection and ecological industry is growing rapidly,and the development of renewable energy and green and sustainable development has become a global consensus.While driving economic development,enterprises also increase the pressure of resource development and utilization.To fully penetrate the core values of green environmental protection and sustainable development into the enterprise development strategy,promote green technology innovation and achieve sound and rapid economic development is the most effective way to achieve sustainable development,and is also the inevitable choice for the enterprise’s future development.Therefore,the study of green technology innovation is of great significance to the value creation of enterprises,which helps companies timely adjust and implement the strategy of green technology innovation,gradually form the core competitiveness of enterprises,so as to maximize the value of enterprises.This paper takes Tongwei Shares as an example to study the impact of promoting green technology innovation on enterprise value creation.This paper sorted out the research of domestic and foreign scholars on the relationship between green technology innovation and enterprise value creation,based on the theory of technological innovation,sustainable development theory and value creation theory,and sorted out the influence path of green technology innovation of Tongwei Stock on enterprise value creation.The influence of green technology innovation on enterprise market value and enterprise value is studied by using event study method and EVA index.The research draws the following conclusions: First,enterprises carry out green technology innovation,which can improve the efficiency of resource use,reduce the production cost,reduce the energy consumption per unit of resource,save the environmental cost,and thus reduce the cost of enterprise products and further improve the profitability of the company.Second,promoting green technology innovation can enable enterprises to enhance brand awareness,improve market positioning and win more market shares.Third,promoting green technology innovation can enable enterprises to gain more honors in all aspects of green environmental protection,establish a good green image,gain social influence,gradually form core technology advantages,and further enhance the core competitiveness of enterprises.In terms of enterprise value,at the level of capital market,when enterprises promote green technology innovation,the market responds well,which can bring excess returns to enterprises in the short-term market.Of course,at the enterprise level,the economic added value of EVA also shows a trend of accelerating growth,indicating that promoting green technology innovation can create more value for enterprises.Finally,based on the above conclusions,this paper puts forward some suggestions,and points out the shortcomings of this study and the prospect of future research.