The Research On Development Strategy Of CMW Shipbuilding Company

At present,the macro external environment of the shipbuilding industry has changed dramatically due to the COVID-19 pandemic and the Russia-Ukraine war,which is both a challenge and an opportunity for the shipbuilding industry.In 2021,China’s shipbuilding industry achieved comprehensive growth in the three major indicators of development: new shipbuilding orders,shipbuilding completions,and hand-held orders,and maintained the world’s leading market share.This paper takes CMW Shipbuilding Company as the research object,discusses the company’s current development strategy,analyzes the company’s current organizational structure,marketing status,personnel status,investment and financing status and business introduction,studies the company’s current strategy and operation effect,and puts forward the existing problems and reasons of the current strategy.Using PEST analysis method,this paper analyzes the external macro environment of CMW shipbuilding Company,and points out the influence of the external macro environment of CMW shipbuilding company in the aspects of politics,economy,society and technology.Using SWOT analysis method,analyzes on the advantages of the said vessel manufacturing companies face and disadvantages,opportunities and threats,through research points out that the said ship manufacturing companies to improve their marketing strategy,take the opportunity of green ship in technology research and development,actively promote intelligent information shipbuilding in order to improve the company’s production efficiency and reduce labor costs;Porter’s five forces model is used to study the industry environment of CMW shipbuilding Company,analyze the competitive ability of CMW shipbuilding company in the same industry,substitutes,suppliers,buyers and potential competitors,and conclude that CMW shipbuilding company has strong advantages in the construction of passenger and rolling ships.In addition,based on the above analysis and strategy development principles and objectives,formulated the said ship manufacturing company’s overall development strategy and function strategy,and improve organization information from intelligent degree,establishing the perfect performance appraisal system,the rational use of funds and broaden the financing channels,increase technology research and development,and four aspects of intellectual property protection and ensure the implementation of the strategy of the company,Promote the harmonious,stable and efficient development of the company.