A Research On Lithium-Ion Battery Pack Business Development Strategy Of A Company

Along with science & technology development,and the improvement of human life quality,the application of lithium-ion battery has been rapidly developed,especially in consumer products,power tools,storage equipment,and other fields in the recent 20 years.A company is a world leader in making power tools with many of its own brands.In challenging external competition environments,including the impact of COVID-19 and the severe shortage of global electronic material supply,the main challenge is how to devise an effective business development strategy for lithium-ion battery packs,explore the company’s competitive advantage,and realize sustainable growth.Based on the current development status of lithium-ion battery packs,A company is chosen as the research object.It uses strategic management knowledge such as PSET,five models,and CPM matrix to do a qualitative analysis of the external macro-environment,industry competition environment,and competition situation among main competitors.The report concludes that the company has more opportunities than threats.In addition,the firm’s internal environment is analyzed by analyzing the present status,capability,and resource and quantitatively analyzing the key factors through EFE and IFE models.During the analysis,it was found that the advantages of the company outweighed its disadvantages.The SWOT model and the QSPM model are then used for strategic analysis and strategic choice,respectively.A company can therefore adopt an overall strategic diversification growth strategy.The strategy can vary from business unit to unit via lithium electricity product diversification,differentiation and cost advantages,creation and control of lithium battery tools ecosystem,firmly control the market leading position.To ensure that A company’s strategy is appropriately implemented,it considers its human resources,brand,design and development,supply chain,marketing and sales,and other aspects.A balanced scorecard framework and strategic map can be used to accomplish the strategic transformation and enhance internal controls for the strategic risk management.