Research On Supply Chain Finance Business Model Of Haier Wisdom

In recent years,the financing difficulties of small and medium-sized enterprises have been particularly prominent.The state has repeatedly given preferential policies to support their development.In 2019,it was proposed to improve the financing support system for private enterprises,we will promote diversified development of supply chain financing models.The14 th five-year plan for the digital economy in 2022 explicitly calls for“Fostering supply chain finance,service-oriented manufacturing and other financing development models,and promoting industrial integration with digital technology ”.The supply chain can make the enterprises on the chain depend on each other,and provide a relatively smooth channel for the participation of all parties,to alleviate the financing problems of enterprises,to meet the different financing needs of enterprises,to develop the supply chain finance to stimulate the development potential of the main players in the system,and to realize the operating value of core enterprises,promote the healthy development of our traditional manufacturing industry.Haier home appliance industry as a leading enterprise,the first to explore the use of supply chain finance system,supply chain finance-driven development and growth,and gradually to high-end brand development.In the process of business development,its financing model has a certain universality,which can be used for other traditional manufacturing enterprises to learn from the experience of transformation.Therefore,this paper chooses Haier as the research object,studies its supply chain finance model,borrows the literature research method,the case study method,the contrast analysis method,launches the research from five parts,through combing Haier Zhijia’s enterprise profile,main body participation situation to analyze its supply chain financial business model,compares the data of other enterprises in the industry,through motivation analysis,financial analysis,implementation effect analysis to get Haier’s operation model and performance effect,and discuss the risk it faces in the financing process.At last,it summarizes Haier’s advanced experience in the process of developing supply chain finance,and sums up the whole paper pertinently,which enlightens other enterprises to participate in the development of supply chain finance actively,before carrying out the supply chain finance business,we need to screen the service customers,determine the credit qualification of the core enterprises,and establish the supply chain finance system in line with our own development,in the process of developing supply chain financial business,we should always pay attention to all kinds of risks,avoid the occurrence of risks,avoid bad influence on our own operation,and maintain the stability of business,to promote the development of our supply chain finance to make contributions.