A Research On Business Model Improvement Of Hongda Precision Machinery Company

Automobile parts are the basic unit of automobile function and an important part of automobile industry.With the deepening of intelligent manufacturing,electric vehicle craze and “Supply-side”reform in China,more and more new technologies have been applied,and competition in the auto parts industry has become increasingly fierce.Therefore,how to effectively improve the efficiency of enterprises,to meet the needs of the rapid development of the industry and enhance the competitiveness of enterprises has become a major issue.This paper takes Hongda Precision Machinery Co.,Ltd.(hereinafter referred to as "Hongda Precision")as the research object,this paper describes the current situation of Hongda Precision’s business model in detail,makes an in-depth analysis of the existing problems,and puts forward the improvement scheme of the enterprise on the basis of clarifying the development bottleneck,so as to help the enterprise improve its core competitiveness.Based on business model theory and internal entrepreneurship theory,this paper discusses the macro environment by PEST method;Porter’s Five Forces model is used to analyze the industry environment;Using the business model canvas,this paper analyzes the micro environment of the enterprise,and further analyzes the enterprise according to the interfaces of product or service,asset management,customer and finance,so as to realize the systematic research from macro to meso and then to micro perspectives.In order to solve the deficiencies of Hongda Precision,this paper puts forward corresponding improvement schemes,determines the principles and objectives,expounds the implementation strategies,and provides guarantee by dimensions of system,talent,finance and production to ensure that the improvement schemes are implemented in place.By grasping the future development trend of the auto parts industry,taking Hongda Precision as the foothold,and using the typical tools mastered in the study of business administration,this paper carries out multi-interface corporation re-planning,which not only enriches the existing business model theory,but also has direct guiding value for Hongda Precision,as well as reference significance for the whole industry.