Innovative Research On Business Model Of DX Automobile 4S Store

Automobile 4S shop is the main automobile sales model in China,and it plays an important role in promoting the development of the automobile industry.In recent years,with the growth of domestic automobile sales,there has been an upsurge in the establishment of automobile 4S stores throughout the country.However,due to the high degree of homogeneity in service of 4S stores of the same brand and different brands,market competitions between automobile 4S stores have become more and more intense.At the same time,affected by the declining economic growth and the epidemic of novel coronavirus,the pressure and challenges faced by automotive 4S stores are increasing.Therefore,changing the original service model,innovating the business model,and improving the management level are the keys to improving the market competitiveness of 4S stores.Based on the above situation,this article takes the DX automobile 4S shop as the research object,first introduces the development history and operating status of the DX automobile 4S shop,and then analyzes its internal resources and external environment to identify its own advantages,disadvantages,opportunities and threats.At the same time,the main factors affecting the development of DX automobile 4S stores are also analyzed.On this basis,this article analyzes in depth the problems existing in the internal management and operation mode of the DX automobile 4S shop.Finally,in order to help DX automotive 4S stores to cope with the difficulties they face,solve the existing problems,and to achieve the 2020 business goals,this article proposes the following solutions: innovative enterprise service management,refined cost management,expansion of innovative drainage of 4S stores,and introduction of corporate virtual Partner team system,etc.I hope that this article can effectively improve the management level of DX automotive 4S store and promote its operating conditions.In addition,I hope this article can provide useful reference for other companies in the industry.