Research On The Differentiated Marketing Strategy Of NL Company's Remote ECG Products In Yunnan Marke

With the improvement of China’s economy and people’s living standards,cardiovascular disease has become a serious chronic disease.The development of remote ECG technology can be widely used in the diagnosis and treatment of cardiovascular diseases,thus improving the efficiency and quality of medical services.However,due to the intensification of homogeneous competition,NL is facing huge challenges in the Yunnan market,resulting in a decline in performance,market share and profit space compression.The current marketing strategy lacks diversity,can not fully meet the diverse needs of customers,and is difficult to adapt to the increasingly competitive market.Therefore,the research purpose of this paper is to develop the differentiated marketing strategy of NL’s remote ECG products in the Yunnan market,aiming to improve the market competitiveness of NL,effectively alleviate the problems faced by the company in the process of development,such as vicious competition,performance decline,sales ability,user satisfaction and market share,and gain greater market share to avoid falling into the trap of price war.In this paper,we will conduct an in-depth analysis of the remote ECG market in Yunnan Province and NL Company.We will discuss the problems existing in the existing marketing strategies of NL Company,and discuss the advantages and disadvantages of NL Company in this field through SWOT analysis,with a view to providing effective suggestions for the development of the industry.Through the questionnaire and SPSS analysis,we found that NL company has some shortcomings,and there are some gaps compared with its competitors.At the same time,we found out the key factors of differentiated marketing.Therefore,we have put forward a series of differentiated marketing strategies for different market demands,including differentiated marketing strategies for products,promotions,services,brands,etc.,to improve the competitiveness of NL Company.Through comparative analysis,the marketing strategies of NL and its competitors are compared,and the marketing strategies of different states and cities in Yunnan are studied.We also compared the needs of different target customers and formulated corresponding marketing strategies.In addition,we also compared the existing marketing strategies and differentiated marketing strategies of NL Company one by one.Through research,it is found that the differentiated marketing strategy has more advantages than the existing marketing strategy.Adopting the differentiated marketing strategy can help NL company stand out in the fierce market competition,and can also improve the company’s brand image,win the trust of customers,so as to maximize the company’s market share and revenue.In addition,we also provide the guarantee conditions for implementing the differentiated marketing strategy,including corporate culture,human resources,financial resources,channel resources,products and services,and improving the differentiated marketing skills of marketing personnel.