Application Of Experiential Design In Eco Agricultural Tourism Landscape Planning

The busy pace of life in modern cities and the increasingly damaged living environment make urban residents yearn for the natural environment and pastoral life.Nature has a vast land space with beautiful landscape and natural harmony,coupled with rich and colorful agricultural culture,which has great attraction to urban residents.With the advent of the era of experience economy,eco-agricultural tourism is no longer limited to the traditional tourism mode,but tends to diversified and personalized tourism experience,paying more attention to people’s experience in the journey.Therefore,the application of experiential design in eco-agricultural landscape planning has gradually attracted people’s attention.The application of experiential design directly affects the success of eco-agricultural tourism.From the perspective of the application of experiential design,this paper takes eco-agricultural tourism as the research object.According to the background of the era of experiential economy and the development status of experiential design in eco-agricultural tourism at home and abroad,combined with basic literature research,field investigation,questionnaire survey,ASEB grid analysis and other methods to obtain relevant data and first-hand information,this paper focuses on how to apply experiential design in eco-agricultural tourism,Summarize its application principles,application strategies and application value,so as to provide theoretical guidance for specific practical design.The application of experiential design provides new ways and means for exploring eco-agricultural tourism landscape planning.With a variety of experiences as the media,tourists can experience the beauty of eco-agricultural landscape and the interest of farming with multiple senses,dimensions and levels,endow interaction and integration between man and nature,and meet people’s deeper emotional needs.This paper discusses through the following six chapters: the first chapter expounds the research background,purpose and significance,analyzes the research status at home and abroad,and defines the research methods and framework;The second chapter clarifies the related concepts of eco-agricultural tourism,experience and experiential design,combined with tourism experience theory and "experience 4E" model,environmental perception theory,behavior psychology environment linkage theory and other related theories;The third chapter uses the "experience 4E" model to make a comparative study of characteristic cases at home and abroad and get enlightenment from them according to the experience content such as experience theme characteristics and experience activities;The fourth chapter summarizes the application principles,strategies and values of experiential design in eco-agricultural tourism landscape planning through the analysis and research of the previous theories and cases,which plays a guiding role in the landscape planning and design of the research base of Nanjing Yufa ecological park;The fifth chapter,based on the current situation of Nanjing Yufa ecological park research base,uses ASEB grid analysis method to quantify the data and deeply excavate the eco-agricultural tourism resources of the base,so as to put forward targeted experiential design ideas and design strategies,focus on the overall planning of experiential design and carry out diversified and multi-level experiential activities;The sixth chapter summarizes the research results of the full text and prospects for the future.