Research On The Innovation Of Immersive Cultural Tourism Products Based On "Experience Economy"

In the era of experience economy,cultural industry and tourism industry are gradually merging.With the development of science and technology and the further improvement of living standards,people’s consumption behavior is no longer dominated by low-level physiological needs.Instead,it pursues higher product quality and enjoyment experience.Thus cultural travel products have entered the consumer’s field of vision because they have both cultural core and individual experience.Meanwhile,the supply-side reform and diversified demands of consumers have put forward higher requirements for cultural travel products,which have triggered scholars in various fields to study the innovation of cultural travel products from different perspectives in order to maximize the value of cultural travel products.How to better combine different regional cultural elements,functional products and user experience,and carry out cultural travel product design innovation that can meet the different experience consumption needs of contemporary consumers is a problem that contemporary designers need to think about and solve.From the perspective of culture and tourism integration and product innovation,this paper explores innovative methods for the design of immersive cultural travel products adapted to the experience economic environment based on the relevant theories of immersive experience.Immersive experience is one of the development contents of positive psychology.The introduction of immersive experience theory in the field of cultural travel product design is beneficial to expand product design ideas and has guiding significance for the design innovation of cultural travel products.In the research of this subject,the author sorts and analyzes the current outstanding travel product design cases with the two system theories of the immersive experience and travel products,and sums up the contemporary cultural travel product design trends and common immersion design methods and the application path of immersive experience in cultural travel product design practice,to further provides theoretical basis for innovation of immersion cultural travel products.This paper is divided into seven chapters.The first chapter mainly analyzes the research background,combs the research status and introduces the overall framework of the paper through relevant document literature.The second chapter mainly summarizes relevant basic theories and analyzes the new requirements of cultural travel product design in the era of experience economy.The third chapter analyzes the design requirements and design elements of immersive cultural travel products,and clarifies the key points of the innovation of immersive cultural travel products,thus summarizes the general principles of the innovation of immersive cultural travel products in Chapter four.The fifth chapter,based on the previous research and combined with specific case analysis,points out the innovative methods of immersive cultural travel products from four aspects of space atmosphere,sensory experience,product derivation and operation mode,which provide theoretical basis and support for later design practice.It is the key chapter of this paper.The sixth chapter is based on the design practice and analysis of "Bosom Friend" art performance cruise ship project,trying to carry out innovative exploration of immersive cultural travel product design and improve the current status of cultural travel product design.In the end,the seventh chapter summarizes the research results and the prospects of this paper.