Design Of Cultural Tourism Experience Based On Multi-channel And Immersion Theory

In recent years,with the emergence of emerging technologies into the tourism industry,the form of tourism has gradually shifted to cultural experiential tourism,which needs to meet the basic tourism needs and the in-depth requirements of scenic culture.However,the cultural display of most tourism products is boring and lacks unique cultural content,resulting in low cultural transmission efficiency.Therefore,this study combines the immersive experience and multi-channel theory to discuss the guiding significance in the design of cultural tourism products:multi-channel interaction provides tourists with a better sensory experience,and the state of immersion makes it easier for tourists to feel the cultural.Both help tourists get a better travel and cultural experience.This research uses questionnaires and interviews to summarize the behavioral characteristics and needs of tourists in cultural tourism products,and provides the user element basis for product design models.Then based on the interview results,the design elements of cultural tourism products were summarized from four dimensions:sensory layer,thinking layer,operation layer and emotional layer.Based on the research of PAT model,a cultural tourism product design model based on multi-channel immersive experience was constructed,and a cultural tourism product system and specific design strategies were proposed.This research has positive significance not only for the design and development of cultural tourism products at this stage,but also for the future development of cultural tourism products and the inheritance of cultural content.Through the project practice of Qufu’s "three holes" Confucian cultural tourism products,this study applied and verified the design model and design strategy.On the one hand,the historical and Confucian cultural elements of the scenic spot are extracted,and a multi-channel approach is used to provide a multi-dimensional interactive experience and strengthen the cultural perception of tourists.On the other hand,the cultural and physical activities are designed based on the tourists’ cognitive experience.The product provides tourists with a more immersive Confucian cultural tourism experience,promotes the spread of Confucian culture,and also makes a certain contribution in terms of cultural self-confidence.However,there are some deficiencies and improvements in this research.There is no clear solution on how to find a balance between product immersion and tourist safety.Here,I hope that this research can play a role in attracting new ideas and providing innovative ideas for future immersive cultural tourism products.