Research On Financial Performance Of W Real Estate Company Under Light Asset Transformation

Since the 21 st century,the asset-light operation mode aims at achieving maximum value with minimum investment,optimizes the resource utilization structure of enterprises,and lays a rich theoretical foundation for the strategic transformation of Chinese enterprises.In recent years,China’s economy has stepped into a new normal.As the pillar industry of China’s national economy,the real estate industry has ushered in a new era of industry growth and transformation.Under the multiple attacks of intensified state regulation and control,forced rise of land cost,"Waterloo" of profit margin and the limitations of traditional asset-heavy operation mode,it is urgent for real estate enterprises to carry out strategic transformation,and the whole industry urgently needs to break through the current bottleneck and walk out of the winter of the market.Focusing on the asset-light transformation,this paper takes W Real Estate,a leading real estate enterprise in China,as a case study and comprehensively adopts financial index analysis and Du Pont analysis to analyze the financial performance of W Real Estate under the asset-light transformation.The research results show that: W property transformation for operating,profitability and growth ability of the enterprise has brought significant improvements,but the debt paying ability index has not obtained a good performance in the enterprise transformation,enterprises in the transition to real-time monitoring sheets,guard against financial risk,to continue to maintain the ROE index of the good performance,highly focused on financial indicators,the response to the net interest rate of the sale Continue business upgrading and sales channel innovation.Finally,this paper puts forward specific optimization suggestions for the possible problems in W Real Estate’s asset-light transformation,hoping to provide certain reference value for the enterprises in China’s real estate industry that have carried out and will carry out asset-light operation transformation in the future.