The Research On Financial Performance Of Gree Electric Appliances Mixed Ownership Reform

The Third Plenary Session of the 18th CPC Central Committee released the signal that the mixed ownership reform of state-owned enterprises has entered a new stage,and put forward new requirements to actively support the development of mixed ownership economy.After that,the report of the 19th National Congress of the Communist Party of China(CPC)emphasized the comprehensive deepening reform of state-owned enterprises.With the continuous implementation of mixed ownership reform policies,the pilot scope and development intensity of mixed-ownership reform continue to increase.Today,China’s mixed ownership reform of state-owned enterprises has successfully jumped over the shoal and entered a comprehensive deepening stage of climbing over the ridge and promoting"reform"with "mixing".In order to continuously improve their competitive strength in the market economy environment,many state-owned enterprises have implemented corresponding mixed ownership reform programs.After the completion of mixed ownership reform,many state-owned enterprises have enhanced their financial performance,thus improving their business vitality and efficiency,and promoting the healthy,stable and sustainable development of the national economy.However,as China’s mixed ownership reform enters the deep water stage,it still needs to "cross the river by feeling the stones",and is also faced with the lack of more high-value reference models and perfect mixed ownership reform policies.Therefore,relevant research on mixed ownership reform needs to continue to deepen.Gree Electric Appliances is the first state-owned enterprise in the competitive industry that has seen state-owned shares withdraw from the status of major shareholders in the mixed ownership reform,and has constructed an equity structure without substantial controllers after the completion of the mixed ownership reform.The reform of mixed ownership takes into account the interests of various parties and achieves a win-win situation among the government,enterprise management,enterprise itself and investors,in the current finished mixed ownership reform of state-owned enterprises have a certain uniqueness.Taking Gree Electric Appliances as a specific case,this article systematically analyzes the impact of Gree Electric Appliances’ mixed ownership reform on financial performance through literature research,comparative analysis,case analysis and other methods.First of all,this article elaborates the relationship between the necessity of mixed ownership reform and the financial performance of enterprises,and summarizes relevant concepts and connotations of mixed ownership reform and financial performance after summarizing relevant materials.Secondly,it explores the motivation and process of Gree Electric Appliances’ mixed ownership reform,carries out mechanism analysis on the impact of Gree Electric Appliances’ mixed ownership reform on its financial performance,and deeply reveals the positive impact of Gree Electric Appliances’ mixed ownership reform on its financial performance through comparative analysis of its financial performance before and after the mixed ownership reform.Finally,the article summarizes the experience from the successful mixed ownership reform of enterprises,in order to provide new ideas and relevant reference for the enterprises that are carrying out or will carry out mixed ownership reform.