Research On Value Creation Path And Effect Of Sany Heavy Industry Driven By Digital Transformation

Construction machinery manufacturing industry in China’s economic development status is pivotal,to boost the economy has an important role to play.In this day and age,the emergence of a series of new technologies on the traditional construction machinery manufacturing industry has caused a huge impact,in order to keep up with the development of the times,construction machinery manufacturing industry has also begun to change in the direction of intelligent.After the release of "Made in China 2025",the development of the manufacturing industry has risen to the level of national strategy,which makes the manufacturing industry obtain a very favorable development environment.With more and more enterprises implementing digital transformation,many scholars have conducted in-depth studies on the reasons for this phenomenon and explored the specific implementation path of digital transformation,affirming the positive impact of digital transformation on enterprises,however,few scholars have studied the impact mechanism and effect of digital transformation on enterprise value creation.This paper selects Sany Heavy Industry as a case study,and on the basis of sorting out and summarizing many literature materials,combined with relevant data analysis,it examines in depth the whole process of implementing digital transformation in the case company,and then further discusses the reasons behind its digital transformation,the specific path and the transformation effect,in order to draw conclusions and outlook.In the literature research section,this paper introduces the concepts related to digitalization,digital change and value creation,followed by an explanation of theories related to this research such as organisational change and value chain,and effectively sorts out the manifestation and effect evaluation methods of value creation.In the case study section,the basic situation of Sany Heavy Industries is firstly explained,and then the motivation of digital transformation of Sany Heavy Industries is analysed from four aspects,namely financial factors,market factors,governance factors and development factors,and the digital transformation initiatives of Sany Heavy Industries are described.After that,this paper specifically analyses the measures and paths taken by the case company to implement digital transformation from three perspectives:business model,management model,and R&D innovation,and also summarises the effects of this transformation.Then,the paper stands on the three dimensions of finance,innovation and governance to explore the impact of this transformation on the performance of the case company,and the results conclude that,for Sany,digital transformation can indeed lead to some improvement in its performance.Based on the case study,this paper concludes that digital transformation has had an impapt on enterprise value creation through three main paths.Firstly,after digital transformation,the marketing channels of enterprises have been broadened and the sales scale has been further expanded,thus increasing the performance of enterprises;secondly,the improvement and optimisation of the industrial chain has been achieved,which has reduced the resources invested in several links of enterprises and improved the overall efficiency of the production and operation of enterprises,which ultimately has an effect on the performance of enterprises;thirdly,due to the need of digital transformation,enterprises have invested more capital and manpower Thirdly,as a result of digital transformation,companies have invested more capital and manpower in research and development activities,which has a positive effect on the development and production of personalised products,effectively enhancing consumer satisfaction and thus achieving improved performance.In addition,this paper also found that the impact of digital transformation on Sany Heavy Industry is in all aspects,whether in research and development or sales management,its traditional model has been greatly changed,the new model is more efficient,more able to meet the needs of consumers,coupled with the improvement of innovation capacity and the introduction of high-quality personnel,the overall strength of the company has been significantly enhanced.The paper concludes with a summary and outlook of the study,as well as illustrating the shortcomings of the paper.