Study On Marketing Strategy Of Electric Power Operation And Maintenance Service Of TY Company

Many adverse factors,such as aging power lines,unreasonable configuration of power transformation Many adverse factors,such as aging power lines,unreasonable configuration of power transformation and distribution equipment,lack of professional electrical equipment operation and maintenance personnel,and too long running time of defective electrical equipment,have become increasingly prominent under the condition that the scale of electricity consumption continues to expand steadily.If the power equipment is not regularly carried out periodic operation and maintenance,serious electrical accidents are very likely to occur,the economic loss is less than thousands,more than tens of thousands or even billions,and cause major malignant events and casualties.The power equipment operation and maintenance service is gradually becoming the "ballast stone" of the power system.In order to adapt to the increasing demand for electricity and ensure the safe operation of equipment,the electric power operation and maintenance service enterprises should combine the new technology and establish a new marketing system to better serve the electric power customers.When the power equipment does not conform to the safe and stable operation,the power equipment operation and maintenance service can greatly avoid the occurrence of accidents or the worst case,that is,the damage to personnel and the power equipment itself after the occurrence of accidents,and save the cost as far as possible on the premise of ensuring the stable and safe operation of the power equipment.Under such circumstances,the operation and maintenance of power equipment is particularly important,and its market prospects are inestimable.Based on PEST analysis,Porter’s Five Forces model,SWOT analysis and 7P marketing theory,combined with a wide range of literature,this paper makes a detailed analysis of TY Company’s power equipment operation and maintenance service marketing situation.The results of the analysis reflect many problems such as backward marketing awareness,and according to the existing problems and the survey conclusions,the author provides seven marketing strategy improvement suggestions in product,pricing,promotion,channel,personnel,process management,visible display,and also provides effective reference for other peer enterprises.