Research On The Development Strategy Of Z Marine Low Speed Diesel Engine Series Co.,Ltd

With the gradual transfer of the shipbuilding industry from Japan and South Korea to China more than a decade ago,China’s shipbuilding industry is increasingly booming.At the same time,it coincides with the good situation of the world economy,and the shipbuilding market is extremely active.Domestic shipbuilding enterprises of large and small size are rapidly building and expanding.China has gradually become the world’s largest shipbuilding country.As an important supporting industry of shipbuilding,the marine main engine manufacturing industry will also gradually grow in China.Due to the long-term impact of the global financial crisis,China’s shipbuilding industry has entered a market trough.After several years of struggle,the shipbuilding industry has been in the downturn stage,but with the cyclical recovery of the global economy,the international trade volume will gradually increase,and the global shipping market will also gradually warm up.There is a market expectation that the marine main engine market will gradually improve.At the same time,with the trend of product technology upgrading,the marine main engine industry will also usher in an important period of strategic opportunities.In the face of opportunities and challenges,domestic and foreign marine engine manufacturing enterprises are constantly analyzing internal and external factors,studying the strategic direction of enterprise development,and striving to win the opportunity and grow under the upcoming market opportunities.This study combines the actual situation of Z Marine Low-speed Engine Company,uses PEST analysis method and other theoretical tools to conduct in-depth analysis of the external macro environment,industrial competition environment and internal micro environment of Z Marine Low-speed Engine Company’s development,uses SWOT analysis method to identify the company’s strengths and weaknesses,as well as the opportunities and challenges it faces,and develops development strategies and implementation measures centering on the development objectives of Z Marine Low-speed Engine Company,In order to promote the better and faster development of Z marine low-speed main engine company,and enable the enterprise to make full use of advantageous resources under the new round of market opportunities,and form a healthy and long-term development of related diversified production and manufacturing enterprises with marine main engine production as the main and related product production as the auxiliary.The research found that: 1.At present,Z Marine Low-speed Engine Co.,Ltd.has weak technical innovation ability,weak talent team construction,product quality needs to be improved,and poor marketing service awareness.2.Through the analysis of internal and external environment and SWOT analysis,it is concluded that Z Marine Low-speed Main Engine Company should choose the growth-oriented development strategy.3.Z marine low-speed main engine company should implement its development strategy from several aspects,such as improving the system,improving management,strengthening marketing,and diversifying products.4.In order to ensure the smooth implementation of the strategy,we put forward four safeguard measures in terms of technology,talent,quality and service...