Research On Strategic Cost Management Of Midea Group From The Perspective Of Value Net

With the continuous promotion of consumption upgrading and the development of emerging digital technologies,consumers’ consumption concepts are gradually changing.Consumers pay more attention to personalized and diversified needs and are willing to pay higher prices to buy better products and services,which not only provides greater business opportunities for the home appliance industry,but also provides basic support for the development of the home appliance industry.At the present stage,the household appliance industry has entered the era of stock market,the industry growth is slowing down,and it is very difficult to expand the scale rapidly.How to develop steadily in the mature period has become an urgent problem for enterprises to solve.In order to cope with the fierce market competition and break through the difficulties of this period,enterprises in the industry have been transforming and upgrading from the pursuit of large-scale development mode to high-quality development mode,actively adjusting the product structure,improving the internal operation efficiency,so as to gain more competitive advantages.For example,expand high-end market segments at home and abroad to open up new growth channels,and integrate more functional technology elements into household appliances to solve consumers’ pain points.In the process of seeking transformation,enterprises will inevitably involve in cost management,and the quality of cost management is also a key factor affecting the success of enterprises in this period of transformation.Traditional cost management pays more attention to the internal cost control of the enterprise,often ignoring the impact of the external environment,while strategic cost management is to take into account the impact of the internal and external environment,from the perspective of the overall cost management and control,so as to effectively help the enterprise to obtain long-term competitive advantages.Therefore,in order to better reduce the cost and increase the efficiency of household appliance enterprises,develop stably in the mature period,and realize the comprehensive digital and intelligent transformation as soon as possible,enterprises must realize the important role of strategic cost management.From the perspective of value net,literature research,case analysis and qualitative and quantitative analysis methods are used in Midea Group’s strategic cost management research.The thought of value net is combined with strategic cost management.From the perspective of value net,from the two directions of internal value net and external value net,the current situation of Midea Group’s strategic cost management is analyzed.In the process of using the fuzzy comprehensive evaluation method to evaluate the strategic cost management,it identifies the deficiencies that need to be improved in the value network activities and affect the effect of strategic cost management,and puts forward the corresponding improvement measures in view of the deficiencies,so as to realize the strategic objectives of Midea Group at the present stage and realize the value network value co-creation.Enhance the overall competitive advantage of the value network.In addition,the study of Midea Group’s strategic cost management from the perspective of value net will also provide certain reference for other enterprises in the same industry to implement strategic cost management under the value net.