Research On Comprehensive Intelligent Energy Business Development Strategy Of J Company

The comprehensive smart energy business segment of J Company is mainly engaged in biomass cogeneration power generation and operation.Due to its early start and rapid development,J Company has achieved relatively excellent results in Heilongjiang Province after several years of development,and its products and technical capabilities are in a dominant position.However,with the further expansion of the market scale and the entry of competitive enterprises,J Company’s technological advantages and market position are no longer prominent.Changing external macro and industry environment and internal resources integration makes J company faces new opportunities and challenges,the company existing can not completely adapt to the development strategy of company development environment,needs further optimization and adjustment according to the company’s development goals,and to improve its function strategy,in order to make sure J company can continue the development of healthy,stable and efficient.This paper takes the comprehensive intelligent energy business segment of J Company as the research object,analyzes the company’s current overall development strategy and functional strategy,puts forward the existing problems of the current strategy and analyzes the main causes.On this basis,it conducts PEST analysis on the external macro environment of J Company and Porter’s five forces analysis on the competitive environment of the industry,and then summarizes the internal advantages and disadvantages of J company as well as external opportunities and challenges.Through the analysis of its development environment,the thinking and principles of development strategy formulation of J Company are clarified,and its development strategy and functional strategy are optimized and adjusted.The optimized development strategy is cost leading strategy and technology leading strategy.Moreover,the specific functional strategy is improved and perfected,and the new business functional strategy is formulated,which greatly enhances the core competitiveness of the enterprise and clarifies the new development direction of the enterprise.The safeguard measures of J Company’s comprehensive intelligent energy business development strategy are also formulated.We will ensure smooth implementation in terms of system,capital,culture and communication.This paper will be of very positive practical significance for Company J to realize its growth and expansion in a fast,sustainable and efficient development mode,and promote the operation and development of Company J.