The Research On Development Strategy Optimization Of T New Energy Company

T New Energy Company is mainly engaged in the production and sales of charging piles for new energy vehicles.Due to its early start and rapid development,T New energy Company has achieved relatively excellent results in the local market of Shandong,after several years of development,its products and technical capabilities are in an advantageous position.However,with the further expansion of the market scale and the entry of competitors,T New energy company’s technological advantages and market position are not highlighted.The constantly changing of external macro and industrial environment and the integration of internal resources make T New energy company face new opportunities and challenges.The company’s current development strategy cannot fully adapt to the company’s development environment,so it needs to further optimize and adjust according to the company’s development objectives,and improve its functional strategy accordingly,so as to ensure T New energy Company’s sustainable,healthy,stable and efficient development.Taking T New energy Company as the research object,this paper first analyzes the current overall development strategy and functional strategy of the company,and puts forward the existing problems of the current strategy.On this basis,PEST analysis is carried out on the external macro environment of T New energy Company,and Porter’s five Forces analysis is carried out on the industrial competitive environment,so as to summarize the internal advantages and disadvantages of T new energy Company,as well as external opportunities and challenges.Through the analysis of its development environment,the thoughts and principles of T New energy company’s development strategy optimization are clarified,and its overall development strategy and functional strategy are optimized and adjusted.The optimized overall development strategy is integration strategy,and the functional strategy is innovative product development strategy,differentiated marketing strategy,personalized brand building strategy,comprehensive operation management strategy,and elite human resource strategy.Finally,in order to ensure the smooth implementation of the optimized development strategy of T New energy Company,the paper formulated safeguard measures from four aspects including organization,technology,finance and corporate culture.Scientific optimization of the development strategy of T New energy Company can ensure the orderly development of all businesses of T new energy Company,and realize the growth and growth of the company in a rapid,sustainable and efficient development mode,which has a very positive practical significance for promoting the operation and development of T new energy Company.