Research On Value Creation Of H Company’s Digital Transformation

In recent years,with the continuous deepening of the new round of technology and industrial development,the rapid development of the digital economy has been realized.At the fourth session of the 13 th National People’s Congress,the Fourteenth Five-Year Plan for the National Economic and Social Development of the People’s Republic of China and the Outline of the Long-term Goals for 2035 proposed that "we should take the digital as the core,accelerate the development of the digital economy,strengthen the digital infrastructure,improve the management system of the digital economy,enable the transformation and upgrading of traditional industries,promote the development of the digital economy,and build a digital China".With the rapid development of the digital economy and the rapid development of the digital economy,the company began to realize that the digital transformation can not only help the company get rid of the current operational problems,but also promote the enterprise to achieve the goal of sustainable development,find new profit growth points,and realize the value creation of the enterprise.This paper takes H Company as the case study object,and based on the resource arrangement theory,analyzes and studies the process and effect of H Company’s digital transformation through reasonable resource arrangement activities to achieve enterprise value creation.First of all,this paper summarizes and combs the literature related to digital transformation,resource arrangement,value creation,etc.Secondly,this paper analyzes the characteristics of H Company,combs out the reasons for its digital transformation,and divides its digital transformation stage into three major stages: informatization,platform-based and ecological.Thirdly,it analyzes and studies the resource arrangement behavior of H Company in various stages of digital transformation,including the following contents: resource structuring,digital resource pool construction,resource restructuring generation capacity and utilization capacity to realize value creation.On this basis,we use financial indicators such as EVA and MVA as well as non-financial indicators such as market share,brand value and R&D capability to study the impact of digital transformation on enterprise value creation.Based on the resource arrangement theory,this paper analyzes and studies how enterprises use resource arrangement activities to carry out digital transformation and then create value for enterprises,enriches and expands the resource arrangement theory,and provides some new ideas and directions for the follow-up research of resource arrangement and digital transformation and other related issues.The case study object H selected in this paper has always been in the leading position in the household appliance industry,and has certain repres entativeness.Therefore,the study of this case can provide some reference for other enterprises in the industry to use digital transformation to create value.