| The thriving growth of the digital economy serves as a driving force and a foundation for the digitalization transformation of businesses,with a particular emphasis on manufacturing enterprises that hold significant importance in the national economy."How to transform" and "how to create value" are the key issues in digital transformation.The implementation of digital transformation models and how they affect value creation and the form of value creation are all issues that need to be explored urgently by enterprises in the digital transformation process.The digital transformation of Midea Group is a gradual transformation from "inside-out",ultimately achieving good results in value creation.Therefore,this thesis selects Midea Group as the analysis object of the case study,analyzing its digital transformation model,the path and effect of value creation.This thesis takes literature analysis,case study and grounded theory analysis as research methods,chooses Midea Group as the research object,deeply analyzes the motivation,process,mode and impact on value creation of its transformation,and draws research conclusions and suggestions.This thesis first defines the concept of digital transformation and the evolution of digital transformation model,reviews the research status and theories at home and abroad,and then introduces the case of digital transformation of Midea Group and summarizes its development status.Secondly,the process,pattern and characteristics of Midea Group’s digital transformation are obtained by using grounded theory.Thirdly,combined with different transformation modes and characteristics to analyze its impact on value creation.Finally,the thesis analyzes the effect of value creation of Midea Group under different digital transformation models,and draws research conclusions and suggestions.Through the above research,this thesis draws three conclusions.(1)Midea Group takes different digital transformation measures in different stages.The first stage(2012-2015)is to unify the company’s internal information system;the second stage(2016-2017)is to transform the company’s business processes;and the third stage(2018-present)is to connect the company’s existing resources.It also presents the characteristics of the digital transformation evolution of system unification → process intelligence → resource interconnection.(2)Different models of Midea Group’s digital transformation have different impacts on the path of enterprise value creation.The first stage is to help enterprises improve efficiency through system upgrading,the second stage is to help the dynamic transmission of information through the manufacturing process more intelligent,the third stage of the general principle of connecting enterprise resources to help value co-creation,and the form of value creation in these three stages can be included as "value chain → simple value network→ complex value network".(3)Midea Group will play a positive role in value creation at all stages of digital transformation.Including: cost rate control,sales revenue increase,research and development results and output increase,but in the late stage of digital transformation,the speed of value creation will slow down. |
