Research On Business Model Innovation Path And Performance Of Digital Enabling Electric Bear

As socialism with Chinese characteristics has entered a new era and China’s economic development has entered a new stage,the emerging business models represented by the digital economy have promoted the deep integration of manufacturing and the Internet,and the collision of digital technology and business model innovation has provided a new perspective and way for enterprises to create value.The business model innovation of digital enabling manufacturing enterprises enables enterprises to directly obtain the consumer demand of end customers with the help of the Internet,quickly collect the information of market changes,and enable enterprises to achieve fine management and production,which will not only reduce the operating risk of enterprises,reduce transaction costs,but also expand the profit space of enterprises.With the continuous integration of manufacturing enterprises and digitalization in the field of small household appliances,the intelligent business process and intelligent production mode of enterprises are gradually mature,which makes the production of enterprises more flexible and conducive to the long-term healthy development of enterprises.However,the research on how digital empowerment affects manufacturing enterprises’ business model innovation is still insufficient,and the literature on digital enabling business model innovation path and performance combined with actual cases is relatively scarce.Based on the innovation theory,the Long tail theory and the balanced scorecard theory,this study studies the business model innovation path and performance of digital enabling Bear Electric.It is found that business model innovation is mainly carried out from three aspects,namely,value proposition,value creation and value realization.For manufacturers in the field of small household appliances,digital enabling business model innovation is mainly realized through the following three paths.Digital enabling value proposition innovation should focus on building new customer relationships and accurately grasping user needs.Digital enabling value creation innovation should construct cross-field multiperspective collaborative value creation;Digital enabling value innovation requires more accurate control of revenue and cost.As for the performance evaluation of manufacturing enterprises in the field of digital enabling small household appliances after business model innovation,this paper combines specific cases,uses balanced scorecard and analytic hierarchy process to build a performance evaluation index system,and compares the index weighting results with industry standard values.It is found that the performance of the case enterprises in the indicators of return on equity,quick ratio,R&D investment proportion and product user growth rate exceeds the industry standard value,which makes a contribution to the enterprise performance growth.Combined with the business model innovation experience of the case enterprises,this study believes that manufacturers in the field of small household appliances should dig deep into the intrinsic value of data and pay attention to the training of professional talents when carrying out digital enabling business model innovation.The main innovation point of this study lies in the innovation of research perspective.It integrates digital technology with production factors of small household appliance manufacturing enterprises,theoretically analyzes the evolution path of business model innovation of digital enabling small household appliance manufacturing enterprises,and tests whether digital enabling business model innovation can improve enterprise performance through analytic hierarchy process.Which indicators are affected respectively,providing a useful supplement for the study of the influencing mechanism of enterprise performance,and the research conclusions can also enrich the research theory of digital upgrading of manufacturing enterprises in the field of small household appliances.