Research On The Impact Of Digital Transformation On Corporate Performance Of Bear Electric Appliance CO.,LTD

With the development and application of digital technology,human society has entered an era where "data" is used as an application tool.Many countries regard digital technology as an important engine to promote high-quality economic development,and China also attaches great importance to digital construction.Faced with changes in the external environment,traditional manufacturing companies hope to respond through digital transformation.The home appliance industry as one of the manufacturing industries plays an important role in the real economy,and many head enterprises have implemented the transformation.Small and medium-sized enterprises,due to their small scale and limited resources,cannot blindly imitate the transformation path of large enterprises.In this context,SMEs need to focus on market demand and choose a transformation path that takes into account their own competitive advantages,so as to improve their performance by implementing digital transformation in business models,sales channels,marketing methods and operational management,and thus take their place in the fierce market competition.In this paper,Bear Electric implements a market-oriented differentiation strategy,focusing on producing products for niche customers and cultivating the small home appliance sector.It uses digital platforms to lay out online and offline sales channels,accumulates customers through digital marketing to increase sales,builds a new-generation digital platform to effectively manage the workflow and capital flow of the enterprise,realises efficient collaboration and cost reduction,and puts into operation intelligent factories to realise smart manufacturing.It is of theoretical and practical significance to explore its transformation path and the impact of digital transformation on corporate performance,both as a reference for other SMEs and to improve the shortcomings in the digital transformation process of Bear Electric.Based on value chain theory,process reengineering theory and long tail theory,this paper uses literature research method,case study method,comparative analysis method,balanced scorecard combined with fuzzy comprehensive evaluation to analyse the digital transformation path and enterprise performance of Bear Electric,and then makes recommendations based on the analysis and evaluation results.Firstly,a longitudinal and horizontal analysis of the enterprise performance of Bear Electric before and after the transformation and upgrading was conducted using the balanced scorecard,and then an evaluation system was constructed using the fuzzy comprehensive evaluation method to select indicators and determine weights,and the evaluation results of the enterprise performance were determined through quantitative methods.According to the analysis results,the digital transformation of Bear Electric was more successful and had a significant contribution to the enterprise performance.However,there are still some problems in the transformation process that need to be improved.This paper puts forward suggestions to integrate digitalisation into R&D,improve inventory management,streamline the number of product developments,and conduct regular and effective sales cost analysis.It is hoped that by discussing the impact of the transformation and upgrading process of Bear Electric on corporate performance and the suggestions for improvement,it can serve as a reference and reference for small and medium-sized enterprises in the home appliance industry that intend to implement digital transformation.