Architectural Discourse,Ideaand Practice Influenced By Digital Media

At the moment when digital technology is penetrating into all fields of human activities as a universal gesture of scientific revolution,digital media is a good entry point to observe the transformation power of digital technology on the ontology,epistemology and methodology of architecture.Firstly,digital media is one of the digital technologies that cover a wide range of areas and go deep into our lives,whether it is the hardware facilities of digital media such as mobile phones and large screens or the software forms of digital media such as Wechat and Tik Tok.Secondly,life today and life decades ago face earth-shaking changes,and digital media has brought about a profound,modern "shocking" experience,which brings new demands for the real conditions on which architecture is based.Thirdly,the embedding of digital media is individual-granular,which is more conducive to the construction of subjectivity from bottom to top and provides redundancy and vividness of relevant research.This paper presents the interactive relationship between architecture discipline and digital media.Different from parametric architecture and smart city,which tend to be more technological rational,this paper focuses on how digital media affects the mechanism,significance and practice of architecture,and how architectural design takes advantage of the opportunities contained in digital media.Through the use of discoursive practice method that focus on discourse and concept,and dialectical discussion of practical application cases of digital media and archaeology of existing theories of architecture,this paper first demonstrates the comprehensive takeover characteristics of digital media as a media environment,similar to cars and TV,etc.Such technological revolutions will affect the broader content of life,and thus the underlying logic of architecture;Secondly,the position and attitude of architectural scholars should be held in the face of technical research institutes.Then it points out the effect of digital media on architecture is more reflected in the invisible concept,rather than necessarily care about the external material form.Therefore,the essential transformation of the basic concept of architecture in the digital era is discussed from the discourse of form,function,space,experience,nature and so on.Furthermore,it believes that digital media has the ability to solve the discrete problems between individuals and built environment,between individuals and individuals,and between the architectural community and the public,and can reflect the value and explore the new style in the three aspects of individual regression,public communication and cultural communication.Finally,the architectural practice from the perspective of digital media can be considered from three parts: practice goal,practice process and practice means.Practical innovation can be strengthened through the interlacing of digital media and architecture,and practical cases are used to prove it.This paper argues that digital technology is not a simple means of technology realization.Contemporary architecture should be viewed as a "new architecture".Architects need to understand the geographical space and cultural environment constructed by digital technology,define and describe the mechanism renewal and meaning expansion of contemporary architecture,and carry out architectural practice in line with the lifestyle and space operation mode in the digital era.This paper is expected to inspire and guide relevant research.The paper contains 93021 words and 101 figures totally.