The Architectural Media & Media Architecture In The Pose-media Age

This paper focuses on Post-Media-Age, which is characterized by mutual communion, unlimited open and digitization, and discusses the interaction between media and architecture design under the background. It goes deep into the Digital-Information-Technology development's influence on 'Architecture-Media' and 'Media-Architecture' after unscrambling the two words. Under the social conditions in which the media become much more powerful than ever before, Consumer Culture and Popular Culture has great effect on architectural ideas, they're no longer abstract, rational or sacred. However, secular ideals in daily life have become architecture's main theme. This influence is so irreversible and inevitable that the secular culture represented by media has become the dominant culture in our lives. When dominating the world, the media is also entering the domain of architecture. As architecture has been part of the media, we have become part of the media world which we create. Along with the advance of digital technology, media's behave in architecture creation represents more and more subject consciousness strongly. Media-Architecture is not only confined to the symbols and media on appearances, but also containing all kinds of sensory stimulations, such as vision, hearing, touch and smell, etc, expanding from real space to virtual space, from external appearance to internal space.In the finality, the problems requiring further studies are discussed.