Research On Marketing Strategy Optimization Of A New Energy Vehicle Company

In the new journey of China’s ecological civilization construction,led by green transformation,the dual carbon work plays a key role.The development of new energy vehicles in China should be highly valued in the context of the formation of a green lifestyle,the more convenient low-carbon travel mode and the stronger green life.With the advent of the era of new energy vehicles,a large number of emerging new energy vehicle enterprises have followed,and the traditional automobile enterprises have also had to seek transformation.The market competition environment is extremely fierce,and the automobile itself is an industry that needs to be accumulated for a long time.How to accelerate the promotion,increase the audience and improve consumer satisfaction is the problem that automobile enterprises need to consider,and a reasonable marketing strategy is particularly important for automobile enterprises.A new energy vehicle company has built a smart factory with industrial 4.0 standard in Shangrao Economic Development Zone,Jiangxi Province,which provides all-round guarantee for vehicle quality.The vehicle quality standard system has certain differentiation advantages in the new energy vehicle market and has a good marketing foundation.This paper studies and analyzes the marketing strategy of A New Energy Vehicle Company,and puts forward a marketing strategy optimization plan for A Company from the perspective of product,brand,channel,integrated marketing and other aspects.It is hoped that it can provide certain experience and development direction for domestic new energy vehicle enterprises,so that domestic new energy vehicles can enter more families and realize the sound development of the new energy vehicle market.