A Company M&A B Company Culture Integration Research

Mc Kinsey,an American consulting firm,conducted a study of 200 M&A companies in the past three years and found that only 40,accounting for 20%,were successful.Through the analysis of Mc Kinsey,it is concluded that the reason for the failure of these mergers and acquisitions is that the cultural differences between the two sides are ignored,the cultural conflicts are not taken into account,and the cultural integration plan suitable for the enterprises is not developed.Merger and acquisition is not a simple cooperation agreement,nor is it the concentration of capital and assets.In the process of merger and acquisition,there are many restrictive factors related to its successful completion.In this case,the cultural differences of enterprises cannot be ignored,because every enterprise has its own unique culture.Therefore,in the process of merger and acquisition,there will be the collision and fusion of two cultures between enterprises.Further,it is necessary to deeply analyze and study the corporate culture of both sides of the merger,so as to prevent and avoid the possible cultural conflicts in advance,sum up the causes of the problems,and put forward the corresponding countermeasures,so as to form a set of scientific cultural integration programs and make the cultural integration between the two become the driving force of the merger.The research objects of this paper are Company A and Company B.Based on the theory of corporate culture,the theory of corporate culture conflict theory,and the theory of corporate merger and acquisition culture integration,this paper adopts the methods of literature research,interviews,and questionnaires.This paper first studies the literature of experts and scholars to learn about corporate culture,corporate culture conflict theory,corporate culture integration theory and other related theories.Secondly,the company overview and corporate culture of Company A and Company B were introduced,and the corporate culture of both parties was compared.A brief introduction was given to the background,motivation,and changes of the merger.The following cultural conflicts existed in the merger of Company A and Company B: significant differences in values between the two parties,obvious unreasonable system design,differences in employee behavior standards,and differences in material culture.Afterwards,employee interviews and questionnaire surveys were used to conduct a survey and analysis of cultural conflict factors,intensity,and other aspects.SPSS was used to conduct reliability and validity tests,correlation analysis,and regression analysis on the collected questionnaires.Combined with the interview and questionnaire survey results,the performance and causes of cultural conflict in Company A’s acquisition of Company B were analyzed and evaluated.Then,based on this,clarify the mode selection and principles of cultural integration.Finally,this article develops an integration plan for corporate culture from four aspects: material culture,behavioral culture,institutional culture,and spiritual culture.The specific measures taken at the material culture level include redesigning the logo,redesigning work clothes,and relocating the office of Company B;The measures for behavioral culture include establishing effective communication mechanisms,enriching employees’ lives,caring for and caring for employees,conducting advanced learning and promotion,and strengthening talent training and promotion;The measures at the institutional and cultural level include improving and constructing new management systems,implementing systems,and developing performance evaluation and reward systems to stimulate change;The measures in terms of spiritual and cultural aspects include clarifying the company’s values,learning from each other in a cultural atmosphere,and increasing the sense of belonging of both employees.Through the above research and the implementation of relevant measures,it is expected to solve the problem of corporate culture conflict after the merger of Company A and Company B,so that the company can get out of the predicament.At the same time,it is expected that this study can provide some valuable reference for other enterprises facing similar problems.