Rural Cultural And Creative Design Strategy Based On Social Innovation

This paper explores how to contribute strategic wisdom to the development of cultural creation in rural areas by relying on design methods through theoretical research and case studies,combined with practical processes from the perspective of social innovation.The main content of this paper can be roughly divided into four aspects: theoretical research,case analysis,method discussion and design practice.In the theoretical research,this paper first studies the influence of the concept of social innovation on the traditional design thinking,and discusses the feasible way to promote the sustainable development of rural system in the field of rural design.Secondly,this paper investigates the relevant theories in the field of rural design,and combines the cultural sustainability to lead to the thinking of the innovative design strategy of rural culture.Through the analysis of excellent cases of rural design,this paper believes that the perspective of social innovation concept and rural cultural innovation is helpful to improve the competitive advantage of rural characteristics,give full play to regional characteristics,and encourage the inheritance and innovative development of excellent culture.Through the analysis of relevant theories and rural design cases,this paper puts forward four principles of rural design,and combines the concept of social innovation to sort out the rural design path of ‘investigating,analysing,refining,programming,applying’.Through the discussion,the practical model of innovative design of rural culture based on social innovation is obtained,and its application strategy is explained in combination with specific areas,so as to intervene in the innovative design practice of the intangible cultural heritage of Ninghai ancient stage construction skills.In the specific design practice,this paper focuses on the construction skills of Ninghai ancient stage,takes the highlight element of wooden culture as the starting point,and through the methods of space environment renewal,cultural and creative product design,wooden course design and cultural tourism service design,to create an innovative design integrating research services and cultural tourism experience for the local area,and put forward corresponding development suggestions.The research content of this paper provides a certain reference model for the theoretical and practical research of rural design in China.It discusses the scientificalness and feasibility of cultural and creative design strategies based on social innovation,contributes relevant practical exploration to the application of social innovation concept in rural construction,and proposes some innovative ideas to the strategies and models of rural design.