Research On The Development Path Of Bailu Town In Pengzhou Under PPP Model Under The Background Of Rural Revitalization

With the rapid growth of economy and society to high quality growth,people’s demand for a better life is increasing day by day.Urbanization construction and local economic society transformation in China have become the key projects to solve the imbalance of regional development and urban and rural development.The emergence of the concept of characteristic town which originated from Jiangsu,brings practical experience to the urbanization construction and local economic and social transformation in China,and plays a key role in promoting the transformation and upgrading of industrial structure,integrating urban and rural economic development,inheriting excellent and positive traditional culture and promoting modern supply-side reform.Under the background of national policy,economy and people’s livelihood,the development of characteristic towns has become one of the key projects of urbanization construction and local economic and social transformation in China.The proposal and development of characteristic towns is an important measure to promote the construction of a comprehensive well-off society,solve the imbalance of development in various regions,solve the imbalance of development between urban and rural areas,and then help to meet the needs of people’s happy life.It can promote each city in our country to explore new roads of urban and rural development and help rural revitalization.In addition,many cities have issued various preferential policies,then the characteristic towns have developed rapidly,among them,the construction results of characteristic towns in Zhejiang Province are more outstanding.On the basis of literature review and theoretical analysis,this paper takes Pengzhou Bailu Music Town as the research object,based on the entrusted operation plan introduced by platform A Company,on the basis of fully studying the policy background of characteristic towns,the number,type and distribution of characteristic towns of national cultural tourism types,the number,types and distribution of Sichuan characteristic towns,and the typical cases of national characteristic towns.This paper fully analyzes the geographical location,historical evolution,tourism resources,cultural inheritance and other aspects of Bailu Music Town,and combined with SWOT analysis,analyzes and summarizes the present situation and entrusted operation plan of Bailu Music Town.Finally,based on the above analysis results,the following conclusions are drawn:Terrain and tourism resources are the premise of the development and construction of small towns with tourism characteristics,population and economy are the material basis of construction,transportation is an important bridge,policy orientation is the direct driving factor,Bailu music town has the premise of resource endowment,and the direct driving factor of policy orientation.Therefore,in the development of small towns,their attention should also be paid to perfecting transportation,population and economy.First,explore their own tourism characteristics,strengthen the integration of music and tourism dual industries,focus on industrial integration of cultural and tourism projects,rely on local resources,enhance the relationship and integration between music industry and ecotourism industry,and form a demonstration project base with high cultural quality,intensive industry,tourism quality and differentiation.Second,sublimate the culture of Bailu town,integrate and upgrade the culture of healthy and nourishing Zhuang,gather teaching power,carry forward the traditional filial piety culture of white deer,deeply explore and create new national stories,myths and legends.Third,introducing talents,strengthen the team of talents,increasing the introduction of foreign talents,at the same time,the construction of talent in small towns should pay attention to the combination of rewards and punishment,and improve the training management system.Fourth,the improvement of infrastructure and services should be led by the government,and under the cooperation of market capital and government funds,promoting the infrastructure construction integrally.Platform A company introduces external market forces to activate the development of this scenic spot in White Deer Town by commissioning an operation plan.Not only to promote the deer music tourism scenic spot in the core of the protective development and operation of tourism resources to develop and grow,promote the development of local tourism,effectively protect local tourism resources,conducive to the inventory of assets,and is conducive to the preservation and appreciation of state-owned assets,but also to achieve the transformation of government functions,The government plays the role of the provider or arranger of the tourist attractions in the entrusted operation of the tourist attractions,and hands the operation of the tourist attractions to the market,while the government is full-time in the macro-management and market supervision of the tourist attractions,which alleviates the pressure of the company’s old scenic spots activation to a certain extent.Therefore,based on the case of entrusted operation in Pengzhou Bailu Music Town,the platform company can apply this experience to the revitalization plan of other traditional and old scenic spots of the company.In the application process,the company should pay attention to the application of PPP financing model.Fully consider the policy support,legal environment,stable political and social environment,reasonable risk sharing mechanism,clear responsibility allocation,reasonable pricing mechanism,government supervision,safety management,environmental protection,feasible financing scheme.