Research On Cultural Brand Of Xingyao Museum

The Xing Kiln Museum is the first museum in Hebei Province to be built on top of the site,and has a very important role as a carrier of Xing Kiln culture.The brand design of Xing Kiln Museum distills and concentrates the Xing Kiln culture,and shows and spreads the Xing Kiln culture to the world,spreading the history and civilization,as well as carrying forward the advanced concept of regional cultural development.The collections and exhibits in the Xing Kiln Museum have precipitated the history and culture of Xing porcelain and laid a profound research foundation and theoretical basis for the cultural and creative industry of Xing porcelain.In this paper,the main object of research and consideration is the brand cultural and creative design of Xing Yao Museum,using the literature analysis method to analyze the background of the development of museum brand cultural and creative and the current situation of museum brand cultural and creative,to sort out the development trend of museum cultural and creative brand;to summarize the cultural resources of Xing Yao Museum’s collection,to summarize the development status of the existing brand cultural and creative product design of Xing Yao Museum through field research and network research,and to propose the existing brand cultural and creative product design of Xing Yao Museum.The paper presents the ideas,development strategies and shortcomings of the existing cultural and creative product design of Xing Yao Museum,concludes the necessity and feasibility of the brand cultural and creative design of Xing Yao Museum,and determines "37° White" as the brand to build the cultural and creative product.Based on the theoretical basis of the above research,this paper integrates the culture of Xing porcelain into the creative design of the brand of Xing Yao Museum through the construction of the brand of Xing Yao Museum.Using the questionnaire survey method,the target consumers of the branded cultural and creative products of Xing Yao Museum are identified,and the IP image design and the brand design practice of "37°White" are combined with the cultural symbols.