Applied Research On Cultural Creative Product Design Of Yueyang Museum

This paper analyzes the current situation and existing problems of cultural and creative products of the museum in the Internet era,and discusses the feasibility of applying the new retro concept in the design of cultural and creative products of Yueyang Museum.The principles and methods of applying bronze pattern to the design of cultural and creative products are put forward.Through online collection and field investigation,the typical image and artistic conception of bronze patterns are researched and refined.By using the design techniques such as segmentation,deconstruction and reorganization,the collection of cultural symbols are re-developed and designed,and the new retro style is innovated and practiced to reflect the personalized picture effect,which is also applied to the cultural creative products such as stationery and daily necessities of Yueyang Museum.On the basis of full investigation and analysis of the bronze pattern in the collection,the museum cultural creative products containing the bronze culture of the collection are designed.Through the design and application of cultural creative products in Yueyang Museum,certain theoretical and practical reference values are provided for modern cultural creative products.