Research On Interaction Design Of ICH Digital Platform From The Perspective Of Immersive Experience

Gradually in recent years,with the emerging technologies combined with digital innovation design of intangible culture,intangible digital platform become more and more popular,start more consideration to the experience of culture,the former traditional knowledge platform slowly transformed into cultural interaction experience platform,such intangible digital platform should not only meet the demand of the user’s cultural knowledge,At the same time,users’ demand for interactive experience of intangible cultural heritage(ICH)should be satisfied.However,most of the current digital platforms of ICH show a single form of culture,lack of creativity,interaction and interest,resulting in low efficiency of communication and inheritance of ICH.Therefore,from the perspective of immersive experience,this paper discusses the feeling and experience of ICH digital platform,and discusses its guiding significance in interaction design.Immersive experience can improve user experience and enable users to deeply feel the connotation of ICH,so as to better promote the dissemination and active inheritance of ICH.First of all,this paper conducts a comprehensive research and analysis on the immersion theory and ICH digital platform,obtains user demands of ICH digital platform through questionnaires and interviews,and uses an expert group to score demands.Then,the immersive experience design elements of ICH digital platform are summarized from sensory,cognitive,operational and emotional aspects by combining the demand from nine dimensions of immersive experience.Then through the PAT model and the study of five elements of user experience,the immersive experience design model of ICH digital platform is constructed,and the specific design strategy is put forward.Secondly,through the project practice of paper shadow culture APP,design models and design strategies are used to optimize the design of paper shadow culture APP,dig deeply into the characteristics of paper shadow culture and artistic features,and carry out digital design according to their characteristics,so as to enhance the sense of immersion experience,strengthen the interactive fun and enhance user participation.Users can learn about the rich paper shadow culture at a lower cognitive cost,provide users with a more immersive experience of ICH paper shadow culture,and generate long-term interest in paper shadow culture,which promotes the spread of paper shadow culture and the inheritance and protection of China’s ICH.Finally,a verification experiment was designed to measure the EEG experiment and user immersion experience.The validity of the design model and strategy of the ICH digital platform from the perspective of immersion experience was verified by analyzing the system data from two dimensions of physiology and psychology.In this paper,the ICH digital platform is designed and studied from the perspective of immersion theory,and the model and strategy that can improve the immersion experience of the ICH digital platform are constructed and verified through experiments.It provides effective support for interaction design of ICH digital platform and expands the application scope of immersion theory.