| Chaoyang is a famous historical and cultural city in China,where the pulse of Chinese civilization beats.Hongshan culture and fossil culture shine here,attracting the attention of the world.The regional culture of Chaoyang area includes more than 100 million years of biological evolution history,more than 5000 years of Chinese civilization development history,and nearly 2000 years of architectural development history.These excellent cultures are an important part of Chinese culture,which vividly demonstrate the innovative and pioneering spirit of Liaoxi people,and are worth carrying forward and inheriting from generation to generation.This topic takes the Chaoyang area tourism product as the research object,and explores the innovative strategy of tourism cultural and creative product development in the sub developed areas under the background of the rural revitalization strategy.Through literature research,field research,case analysis and multidisciplinary research methods,first of all,the development of cultural tourism industry in rural areas at home and abroad and the design of tourism cultural and creative products are investigated and analyzed,and the practical experience suitable for the development of tourism cultural and creative products in Chaoyang area is summarized.It also combs the tourism cultural resources in Chaoyang,summarizes the advantages and disadvantages of the development of tourism cultural and creative products in Chaoyang,and uses questionnaires to investigate consumers’ regional impression of Chaoyang and their consumption preference for purchasing tourism cultural and creative products,so as to provide precise positioning for tourism cultural and creative products in Chaoyang.On the basis of the previous research,this paper creatively puts forward three design orientations and three design methods for the development of tourism cultural and creative products in Chaoyang area,and designs a series of tourism cultural and creative products named "Chaoyang Gift" under the guidance of this theory.It is hoped that this research can provide new research results and reference cases for the development of cultural and creative tourism products and cultural tourism industry in Chaoyang,promote the innovative transformation of regional culture in Chaoyang while responding to the national rural revitalization strategy,realize the transformation of cultural resources in Chaoyang from cultural advantages to industrial advantages,and help the rural areas in Chaoyang comprehensively revitalize. |
