Design And Research Of Suide Rural Tourism Cultural And Creative Products

With the rapid development of tourism,rural tourism has gradually entered the tourism market.It is an effective way to promote the development of rural tourism to integrate traditional culture with rural tourism and design rural tourism cultural and creative products with regional characteristics.This paper takes the Suide rural area as an example to study the design of the rural cultural products and change the existing problems of the rural cultural products,such as the low product quality and the local characteristics are not obvious.In this paper,"Hao Shi Lian Lian" rural tourism cultural and creative brand as the research object,from the theoretical concept to the application of design practice,from the regional cultural characteristics to the landing of cultural and creative products,a total of five aspects of discussion.Through the refinement of Suide County’s cultural attractions,regional products,regional culture and other elements,and through the comprehensive design and application of its brand image,the design and production of "Hao Shi Lianlian" rural cultural creation series has been completed.Through the design and development of "Haosilianlian" brand cultural and creative products,this paper discusses a form of expression with local characteristics,so as to create a cultural and creative product in line with the current market demand of Suide rural tourism,hoping to be helpful to future creators.