Research On Jacquard Bag Design Of Song Yun Style Based On Scene Requirements

In the context of the new era,consumers’ demand for bags is no longer limited to carrying items and simple shapes,but more evidently lies in cultural,artistic,fashion and personalized features.Song Yun culture is a cultural heritage and charm inherited from the Song Dynasty,and is an important component of China’s excellent traditional culture.Jacquard bags of Song Yun style based on scene requirements are bag products that integrate the cultural identity of the Song Dynasty and digital jacquard weaving techniques in China.They can meet consumers’ cultural,artistic,fashionable and personalized needs for bags in different usage scenarios.Through market research and case analysis,it was found that the current jacquard bags have problems such as dull in style,outdated pattern colors,uneven production processes,and serious homogenization.The market’s demand for innovation,culture,individuality,and function of jacquard bags was analyzed.Based on the above needs,the characteristics of Song Yun jacquard bags were analyzed,and the advantages and characteristics of weaving technology,aesthetic art,and customized design were summarized.At the same time,combined with the trend of scenario based market development,the design of Song Yun jacquard bags is guided by scene demand.A questionnaire survey on bag design based on scene demand is conducted.Through analyzing the bag demand of users in work commuting,health sports,leisure vacation,and dinner party scenarios,it is understood that the main design requirements of bags for users in different scenarios include style,color patterns,cultural connotations,and functional requirements.Based on the research results,explore the design of Song Yun jacquard bags based on scene requirements,propose design methods that enhance the spiritual value of bags,optimize bag style design,and endow additional functions.Based on the work above,a series of jacquard bags were created and practiced based on the needs of Song Dynasty themed scenes,including the "Song Porcelain Rhyme" based on work commuting scenes,the "Song Tea Rhyme" based on healthy sports scenes,the "Song Painting Rhyme" based on leisure vacation scenes,and the "Song Jin Rhyme" based on dinner gathering scenes.These series of jacquard bags were designed to enhancing cultural connotations,optimizing style design and giving aditional functions to meet users’ cultural,personalized,fashionable,and functional needs for bags in different scenarios,providing new ideas for the design and development of bag products.