Research On The "Soft And Hard" Technology Innovation Integration And Implementation Effect Of Hisense Video’s Acquisition Of Toshiba TVS

In recent years,China has gradually become a technological power from a traditional manufacturing country,but it is still at a disadvantage in some key technologies.Therefore,if China wants to "keep pace" with western developed countries,innovation is particularly important.In the context of global economic integration,some developing countries also turn their attention to the technologies of developed countries and increase their R&D investment in emerging markets.As a result,domestic enterprises begin to comprehensively promote scientific and technological innovation.However,the rapid changes of The Times make it difficult to keep up with the pace of industrial development by relying solely on internal R&D and innovation.Strategic integration of external technical resources through mergers and acquisitions has become a means for many enterprises to transform and upgrade.Hisense Video filled the OLED technology gap through the acquisition of Toshiba TVS,and helped Toshiba TVS turn from loss to profit one year after its acquisition,attracting wide attention in the industry.Therefore,this thesis takes Hisense Video’s acquisition of Toshiba TVS as the research object to conduct a case study.This thesis reviews the literature related to technology merger and integration and resource similarity and complementarity,and analyzes the influence of merger and integration on enterprise finance and innovation performance on the basis of resourcebased theory,dynamic capability theory,transaction cost theory,organizational learning theory and springboard theory.In addition,this thesis also takes "M&a motivation-analysis of basic resources-analysis on integration of soft and hard technology innovation in M&A-integration effect analysis of soft and hard technology" as the research idea.Firstly,the motivation of M&A is analyzed,and then the complementarity of various resources of both sides before M&A is analyzed,and then resources are associated with post-M&A technology integration measures.This thesis systematically analyzes the technology integration process of Hisense Video,and finally verifies the effectiveness of the integration process of Hisense video technology from the perspectives of financial performance,innovation ability,and other factors,and finally draws corresponding conclusions and puts forward relevant suggestions.Through the case of Hisense Video’s merger and acquisition of Toshiba TVS,the following conclusions can be drawn: The resource correlation between Hisense Video and Toshiba TVS provides the basis and basis for technology integration,improves the financial performance and innovation performance of Hisense Video,makes up the gap of Hisense Video in OLED technology,expands the product line and market scope of Hisense Video,improves the market competitiveness of Hisense video products,and brings more technical talents to Hisense Video.Improve Hisense video technology innovation ability.At the same time,relevant suggestions are put forward for other enterprises that want to enhance their competitiveness through technology M&A.They should combine their own conditions and choose the appropriate way of technology integration,so as to realize the strategic intention of enterprises.There are 26 figures,31 tables and 84 references in this thesis.