Research On O2O Business Model Innovation About Home Decoration Company

With the rapid development of society,people's fashion sense has been greatly improved,and the continued growth in the scale of investment in infrastructure,the interior decoration market has brought an unprecedented opportunity for development.The traditional home improvement company has embarked on a path of e-commerce with the rise of e-commerce and prosperity.Interior design industry is filled "simple hard decoration,personalized soft decoration".W&A knows the industry changes and is actively exploring a innovative business model.This article is based on the traditional home decoration company model/the current electricity provider model to study the target customer needs and market conditions,the analysis of the current pros and cons of the industry environment and the use of a SWOT analysis and PEST analysis method,for W&A decoration company represented by the traditional decoration company conducted an internal condition analysis,based on clear its strengths and weaknesses,threats and opportunities,and summarized the development of the company for W&A's 020 innovative business model.The proposed model is a macro directional guidance of W&A needs to plan and implement,in order to ensure proper operation of the system and achieve the company's development goals,the author at the end of this article also made them out.As a design background and have a sense of responsibility youth,how to make their businesses adapt to join the tough competitive situation,breaking the shackles of the traditional business model,and then find a vivid experience for the majority of consumers feel and sense of participation,to meet market demand while achieving a win-win business cooperation,which led the new business model of healthy development of the industry?Is a problem I've been thinking about for a long time.And proposed future development of W&A Company on the basis of the above research on the issue is bound to be the focus on customer engagement to complete basic household age and experience a sense of being on-Lateral covers online and offline;longitudinal include hard decoration and soft decoration,hard decoration needs implement standardization strategy and soft decoration needs implement personalized strategy.Development strategy can be summarized in three stages:First,build official website and Direct stores,"explore,accumulation and development." Second,build electronic business platform,and recruitment urban service providers' online and offline integration stage."Third,development into design development,operation and management of home-based chain of new defenders.I am thinking of building decoration industry through more than ten years of experience in this area and,as well as through three years of MBA study,theoretical research and business practice,in order to make the article more of academic and commercial reference value.