Research On Design Of Camping Products From The Perspective Of Scene Economy

The new concept of scene has triggered an upgrade of consumption mode and a change in consumer demand.In addition to the functional requirements of the products themselves,users pay more attention to the diversified scene experience provided by the products.The design approach guided by the scene experience has become an important method for design innovation.Meanwhile,driven by the post-pandemic era,camping scenes and camping lifestyles have become new consumer hotspots.Changes in lifestyle have aroused users’ demand for diversified,scene-oriented and refined consumption of camping products,providing this paper with new perspectives and design opportunities for innovative research.As an important medium for users’ camping life,camping products are undergoing changes in their product definition and functional,scene,and social attributes.Therefore,by summarizing and integrating the "user-product-environment" relationship and consumer demand in the camping scene,this thesis studies camping products from the perspective of scene economy,and explores the form,semantics,and value attributes of camping products in a brand new era and camping scene.In the research stage of theoretical research and design research,first of all,this research studies the concept and development,design methods and cases related to scene economy,and based on the current development status of camping product design,this paper discusses the possibility of applying the design method from the perspective of scene economy in the design of camping products.Then according to the characteristics of the camping scene,this research subdivides it into the actual camping scene and the camping product consumption scene,and deconstructs it into "user role","product facility","space environment" and "internal factors" by using the scene element model,and explores the innovation method of camping products in the dimension of "production-service-consumption" by using the business perspective of the scenario-based business model.In the stage of scene research and design research,based on the camping characteristics and user needs in personal camping scenarios,relatives and friends camping scenarios,social camping scenarios,and offline consumption scenarios of camping products,this study carried out questionnaires and field research,and focusing the design research object on camping outdoor power supply related products and carry out detailed desktop research,build a product matrix of typical brands to analyze its design development trend,and then use user interviews to obtain in-depth information on the needs of the target group for outdoor power supply products in various camping scenarios,sort out the demand points in the user camping scene through the dimension of scene elements,construct the target user model and target scene,and extract the corresponding design opportunity points.In the stage of design strategy derivation and design practice,this study integrates the refined design opportunity points according to Maslow’s hierarchy of needs theory,summarizes all the points into three levels of hardware products,interactive systems,and space environment,and proposes four design strategies,including building a camping product ecosystem with outdoor power as the core,improving product scene adaptability,optimizing consumer space scene experience,and shaping camping culture.Then,based on the design strategy of camping products under the perspective of scene economy.Subsequently,based on the design strategy of camping products under the perspective of scene economy,this paper coordinates the relevant elements of various camping scenes for product definition and scene definition,and takes the "MOPO" camping outdoor power supply product system as an example,considering the dimensions of product hardware,interactive system,and space environment,completes the design practice.