Research And Practice Of Cultural Scene Product Design Based On Synaesthesia Translation

With the arrival and development of the era of experience economy,the material living standard of human beings is rising.People pay more attention to the satisfaction of spiritual and emotional experience needs under the condition of material abundance.It is a trend to pay attention to the design of user’s emotional needs experience.Emotion is always accompanied by sensory perception,it is difficult to produce a high-quality emotional experience without feeling or single sense sense.It is obvious that the trend of product expression from a single sensory path to a multi-dimensional sensory path,synaesthesia translation plays a very important role in improving the user’s emotional experience.Synaesthesia translation could expand product multi-sensory expression and improve the emotional refinement of product expression.Connecting the product with the user’s emotional communication bridge and bring outstanding experience to users.In order to solve the problem that a single sensory product is difficult tomeet the needs of users’ diverse emotional experience,this study proposes a cultural scene product design method based on synaesthesia translation.From the perspective of designer coding,a product design language clustering model based on synaesthesia translation is constructed,which takes synaesthesia image as the known entry point,native product design language as the unknown point,synaesthesia native correlation point as the connection channel,and synaesthesia translation cognitive principle as the deduction path to aggregate and push from synaesthesia image to native product design language.Finally,synaesthesia product design language is used in synaesthesia product design.From the perspective of user decoding,the work builds the design clues centered on users’experience,and connects product design language and factors in series for conceptual solution design,and combining(Adaptive Control of Thought,ACT)model to carry out reverse sympathetic verification of conceptual schemes.Research finding suggests that this way could expand the approach and scope of product,from a single visual approach and acquisition range to multiple sensory dimensions such as visual,hearing,smell,taste and touch.The synaesthesia is used in product design to innovate and improve users’ emotional experience of products,as well as meeting the users’diverse emotional experience needs and providing new ideas for product design.The main research contents of this article are as follows:(1)This work defines related theoretical concepts,studies the basic theory of synaesthesia,the concept of cultural scene products and synaesthesia expression,explores the cognitive principle process of synaesthesia translation in cultural scene products,and elaborates on the basis of synaesthesia,and the process of translating cultural scene product design methods.(2)This paper studies the clustering method of cultural scene product design language in synaesthesia translation.From the perspective of designer coding,the synaesthesia image is obtained firstly.Secondly,the synaesthesia image and the product design factor conversion are explained.In order to obtain the instinct directly for direct extraction and indirect mapping.Finally,the aggregation of the instinct product design factor-the instinct product design language is performed.(3)Based on the perspective of user decoding,the design clue of user synaesthesia verification is constructed.The product design language,product features,functions and user needs are combined with the design clues to to carry out conceptual scheme design,and the conceptual scheme is reverse synaptic verification.(4)Taking the second generation product design project of Zen tea culture sound of an enterprise as an example,the feasibility and rationality of the previous theoretical research and methods are verified,and it further clarified that synaesthesia translation products is significant in enhancing user experience.