Research On The Design Of Cultural And Creative Products Of Industrial Tourism In Qiantang District,Hangzhou

Since the reform and opening up,with the transition of our economy and the gradual improvement of people’s living standard,the demand of tourists for tourism is undergoing profound changes whether "quality" or "quantity",Most tourists began to gradually pursue the new way of travel,which is "walking,listening,seeing and experiencing".In this context,as a collection of visiting,sightseeing,experience,knowledge and shopping as one of the new tourism project--industrial tourism,gradually into people’s vision.Qiantang District of Hangzhou is rich in industrial tourism resources and rich in industrial deposits.In order to publicize the industrial culture of Qiantang District,expand the income channels of enterprises,increase the influence of enterprises,and respond to the national policy and the call of The Times,the major factories and enterprises in the district have organized industrial tourism activities.With the development of industrial tourism in Qiantang District of Hangzhou,the industrial tourism cultural and creative product design in the district is also in urgent need of development.Based on the background of the new era of cultural tourism development,this topic focuses on the industrial tourism cultural and creative product design in Qiantang District of Hangzhou,explores the industrial resources of the district,and makes it into industrial tourism cultural and creative products that tourists can see,experience,touch and participate in,aiming to promote the industrial culture of Qiantang District,improve the value of the industrial tourism industry of Qiantang District,and enhance the influence of urban culture.This paper firstly introduces the general picture of industrial tourism and industrial culture at home and abroad and in Qiantang District,and sorts out the industrial tourism resources in Qiantang District and summarizes and classifies them.The semi-structured interview questionnaire is used to investigate tourists’ six demands for tourism cultural and creative products--aesthetic demand,functional demand,cultural demand,practical demand,innovation demand and experience demand.Then,the questionnaire is used to investigate target consumer groups and accurately analyze tourists’ specific opinions and expectations for Qiantang District’s industrial tourism cultural and creative products from the aspects of color and style.Through theory and practice,the industrial tourism cultural and creative products of Qiantang District meet the public demand,so as to spread the industrial culture of Qiantang District of Hangzhou,enhance the value of Qiantang industrial tourism industry and enhance the charm of Qiantang city culture.