Research On Design Of Tourism Cultural Products Based On Shanxi Industrial Culture

In the beginning,tourism mainly relied on natural scenery and cultural landscape.Now,the development of tourism industry is becoming increasingly perfect,and consumers pay more attention to cultural consumption while traveling.People’s demand for material culture turns to spiritual and cultural needs,and recreational and cultural activities are constantly integrated into people’s life.Therefore,industrial tourism,a new form of tourism,has appeared in people’s vision,and the tourism cultural products derived from it have become the material carrier of regional culture,thus promoting the development of tourism industry.As one of the country’s famous old industrial provinces,Shanxi has a profound industrial culture.Since 2017,the development of Shanxi’s industrial tourism has entered a stage of improving the quality and efficiency.At present,the industrial tourism in Shanxi is making steady progress,but the design progress of related tourism cultural and creative products is slow and prominent.However,the industrial culture is not strong,the function is single,the lack of innovation,and there are many similar products.Therefore,the author hopes that the design and development of Shanxi industrial culture tourism cultural and creative products can depict the image of Shanxi industrial culture and promote the spirit of Shanxi industrial culture.To deepen tourists’ understanding of Shanxi industrial culture and promote the all-round development of Shanxi tourism,Shanxi industrial culture and spiritual culture are deeply rooted in people’s hearts.The author expounds the research background and significance through six chapters in the introduction,and summarizes the research of industrial tourism and cultural and creative products at home and abroad.The second chapter analyzes the current situation and problems of Shanxi industrial tourism and cultural and creative products through the field understanding of Shanxi industrial tourism and cultural and creative products with the swot theory.This paper classifies the industrial culture tourism resources in Shanxi Province,explores the gene,and explores and analyzes the elements of tourism resources.Chapter four: Know the tourist’s knowledge of the industrial culture of Shanxi and his expectations on the tourism cultural and creative products by means of questionnaire.Then locate the cultural and creative products based on the real data and build the design model.The fifth chapter is the design practice of Shanxi industrial culture tourism cultural and creative products,extracting Shanxi industrial culture elements for the final design scheme and simplifying the design;Chapter six is summary and prospect.I hope to make a small contribution to Shanxi’s industrial tourism industry through the design of tourism cultural products of Shanxi’s industrial culture.