Research On Financial Strategy Of Goldwind Technology In The Stage Of Independent Innovation

As the problem of global warming and energy shortage becomes more serious,all parts of the world attach great importance to and take measures.In order to avoid the continuous deterioration of the weather,China has also put forward the strategic goal of "carbon neutrality and carbon peaking".In this context wind power generation with its "environmental protection,energy saving,huge economic benefits" and other characteristics to become the main force to achieve the goal of dual carbon,promote the development of wind power equipment manufacturing industry,the current industry technology level has been greatly improved,has been from tracking imitation,the introduction of technology to independent innovation,but compared with developed countries,there are still core technology dependence,production costs are high.Therefore,wind power equipment manufacturers should continuously improve their independent innovation capabilities,and at the same time formulate long-term effective financial strategies,in order to provide a stable and continuous flow of funds for independent innovation of enterprises.As a leading enterprise in the wind power equipment manufacturing industry,Xinjiang Goldwind Technology Co.,Ltd.has always adhered to technological innovation since its establishment,and its direct drive permanent magnet and medium-speed permanent magnet series units with independent intellectual property rights reflect the most promising scientific and technological route of the world’s wind power generation industry,helping enterprises to rank first in the domestic wind power market share for eleven consecutive years.This paper selects Goldwind as a case company to discuss the supporting role of financial strategy in independent innovation activities.This paper first summarizes the development status of Goldwind from three aspects: macro environment,technological innovation characteristics and development direction,and finds that the current competition in the domestic wind power equipment manufacturing industry is intensifying and government subsidies are declining.Secondly,the development process and R&D investment of Goldwind’s technological innovation are analyzed in detail,and combined with the "event analysis method" and "comparative method",Goldwind’s technological innovation is divided into three stages: imitation innovation stage,cooperative innovation stage and independent innovation stage.Thirdly,according to the capital needs,technical characteristics and strategic objectives of Goldwind’s independent innovation stage,the fundraising strategy,investment strategy and equity allocation strategy of its independent innovation stage are analyzed,and the way to promote technological innovation in the financial strategy is obtained: first,the financing method is multi-channel,stimulate employees’ willingness to independent innovation,and second,focus on R&D investment strategy,maintain and develop competitive advantage.Finally,through the financial and non-financial performance aspects to evaluate the implementation effect of the financial strategy in the independent innovation stage,based on the result level and the process level,it is found that the innovation input,innovation output and innovation efficiency of enterprises are simultaneously improved,and the financial strategy of the independent innovation stage can effectively support the independent innovation of enterprises and enhance the value of enterprises.