Research On Derivative Product Design Of Huangmei Cross-stitch

Huangmei cross-stitch originated in the Tang and Song dynasties and developed gradually in the late Ming Dynasty.It is one of the most representative handicrafts in Chinese history.Huangmei cross-stitch once had its glory days,but in today’s era of abundant products and advanced technology,it has long gone from its former glory and gradually faded out of people’s view.Through the classification of the current derivative products of Huangmei cross-stitch and the design and development of future derivative products,it can be closely integrated with contemporary social life,so as to effectively promote the living inheritance of Huangmei cross-stitch.This paper takes derivative products of Huangmei cross-stitch as the research object,analyzes and extracts the cultural implication in the patterns of Huangmei cross-stitch,and integrates them into different carriers of derivative products.With the help of the booming prospect of the current derivative product market,the inheritance and development of Huangmei cross-stitch will be driven.First of all,the origin and development of Huangmei cross-stitch,production process and pattern theme were summarized,and the cultural connotation and designability of its patterns were analyzed.Secondly,the existing derivative products of Huangmei Cross Stitch are summarized and analyzed.To investigate the market acceptance of Huangmei cross-stitch;Analyze the reference of excellent derivative products in other areas;The problems existing in the design of derivative products of Huangmei cross-stitch were discussed.Finally,in view of the current problems in Huangmei cross-stitch,the design of Huangmei cross-stitch pattern is divided into five categories for preliminary study,and the future development of derivative products of Huangmei cross-stitch is further analyzed.In the era of new media,the digital application scenario of Huangmei cross-stitch is explored by using its advantages to promote the spread of short videos and enter the public’s vision.And the practical value brought by the derivative products of Huangmei cross-stitch.The results show that in the new era,the strategy of "productive protection" has become an important measure to protect the inheritance of "intangible cultural heritage".The pattern culture of Huangmei cross-stitch provides rich resources for the creation of derivative product design,and promotes its innovation and development through the intervention of graphic design.At the same time,derivative products provide a good carrier for inheriting and developing Huangmei cross-stitch.The combination of the two not only promotes the development of Huangmei cross-stitch handicraft itself,but also promotes the spread of Huangmei cross-stitch brand.The derivative products of Huangmei cross-stitch can be reproduced,sold and circulated under the background of the new era,opening up a new way for inheriting and developing Huangmei cross-stitch.