“Huayao Over The Cloud” Creative Product Design Of Cross-stitch Series

The Huayao cross-stitch work intangible cultural heritage has condensed the national wisdom passed down from generations to generations by the Huayao people,so that the dominant material carrier and the hidden cultural connotation are embodied in the traditional handicraft of cross-stitch work.Therefore,the gene extraction of Huayao cultural symbols can be carried out from the two dimensions of "concretism" and "abstraction",extracting the dominant features of the material carrier from the prototype form,pattern unit and color composition of Huayao traditional costumes;from the core of folk customs,Intangible cultural heritage values and other hidden levels explore the cultural context and humanistic spirit contained in regional,national,and artistic features.This research aims to build a digital,contemporary,and industrialized design path with the help of design power,and realize the creative transformation and innovative development from traditional intangible heritage resources to modern creative products.By investigating and analyzing the current status of the Huayao area’s inheritance and the development of local industries,this article will focus on the following four directions: the rapid loss of the inheritors of the cross-stitch work and the technical inheritance is facing a fault,whether the traditional crafts still have contemporary value;The original state of handicrafts is difficult to adapt to the needs of modern life.How to integrate the traditional and contemporary characteristics of the cross-stitch work;the cultural and creative products developed by the hand cross-stitch work crafts are expensive,how to solve the problem of high production costs;the current market is concerned about the Huayao culture with low recognition and cultural consumption ability,how should the design participate in the industrial inheritance of Huayao Intangible Heritage.This research has completed the design of the "Huayao over the Cloud" series of creative products based on Huayao cross-stitch,and with this extension,it will promote the local transformation of traditional cultural resources from hand-to-machine production methods,use the power of digital textile technology to promote the industrialization of cultural and creative products,and explore new ideas for the promotion of cultural communication through multiple channels online and offline.This article from the research and analysis to the practice of design process is divided into the following five stages:（1）through the literature research,field test,field observation and user interviews,clarify status of traditional artificial culture,comb,open-work key intellectual skills,technical characteristics of modern textile,found the core of the local industry demand;（2）Based on the production process,pattern semantics and color composition of the intangible cultural heritage cross-stitch,the original creativity of the holders of the intangible cultural heritage can be used to cooperate to complete the cross-stitch pattern innovation,and the rights and interests of local creators can be effectively protected by signing copyright sharing agreements;（3）With the help of the digital textile production system,brocade fabrics are produced by the multi-weft pixel point development technology to solve the difficulty in the industrialization of traditional handmade cross-stitch products;（4）Based on the needs of the local selenium-rich tea industry,the packaging design of agricultural products is completed with the goal of improving brand standards.At the same time,the design of three series of cultural creative products is completed based on the needs of cultural communication and promotion,so that agricultural ecology and cultural ecology can develop together;（5）Expand the promotion channels of cultural creative products,and explore more possibilities of cultural experience and cultural communication through new ideas and methods of online "e-commerce + live broadcasting" and offline "exhibition + tourism".