| This paper mainly focuses on the application of blue and white elements in cultural and creative design.Blue and white elements are derived from ceramic art that has been inherited for thousands of years in China.Ceramic culture is one of the important components of Chinese culture,which is known as the fifth invention of China.Jingdezhen City of Jiangxi Province has been famous for its ceramic culture since ancient times.It has a history of making pottery for thousands of years.Through exquisite ceramic art and excellent handmade porcelain making technology,Jingdezhen eventually became the national porcelain making center and established the status of "porcelain capital" in China.Jingdezhen blue and white porcelain is even more famous overseas.It has a long history and exquisite shape,which can be described as the "world treasure" of Jiangxi.The blue and white element inspired by blue and white porcelain is also one of the most representative elements of Jiangxi.By integrating the elements of blue and white into the creation of cultural and creative design,cultural and creative products can be regarded as the inheritance carrier of blue and white porcelain art,so that consumers can feel the cultural deposits of Jiangxi contained in the art of blue and white porcelain through the purchased cultural and creative products,so that the art of blue and white porcelain has a new luster in the modern society.This paper is divided into five chapters.The first chapter is the introduction,which elaborates the research background,research purpose and significance of the application of blue and white elements in cultural and creative design,analyzes the research status in this field,and gives detailed research methods and describes the innovation points.The second chapter mainly analyzes and summarizes the characteristics of Jingdezhen blue and white elements,grasps the color characteristics and style characteristics of blue and white elements,and summarizes a wide variety of blue and white patterns.The third chapter mainly studies how to reasonably apply blue and white elements in cultural and creative design,classifies the application methods,and analyzes the significance and value of applying blue and white elements in cultural and creative design from the perspective of commerce and culture.The fourth chapter is the design case display,mainly on the graduation design of the creative ideas,expression methods are elaborated and give the design scheme.Chapter five is the conclusion and prospect of this paper.This paper makes a detailed analysis of the color characteristics,pattern types and performance characteristics of blue and white elements,summarizes several methods of applying blue and white elements to cultural and creative design,and carries out design creation of actual cases to deeply show the unique cultural connotation contained in blue and white elements,and strives to achieve a win-win situation of innovative design of cultural and creative products and publicity of blue and white elements.So as to improve the heritage value of traditional culture,and promote traditional culture in line with The Times. |