| With the rapid development of economy,the requirement of increasing the people’s material life,for beauty is becoming more and more high,only aesthetic feeling strong visual impact of packaging design can stimulate the consumers desire,so product packaging design pay more attention to feeling and visual appreciation of beauty.All the way in the new era of \ "area\" strategy and xi general secretary put forward under the background of \ "cultural confidence\",the cultural significance of the blue and white porcelain is more valuable.Blue and white patterns as as the treasure of Chinese traditional culture,with its charm,became the most splendid part of the blue and white porcelain.Will be used in all kinds of product packaging design blue and white patterns,not only makes the traditional decorative and aesthetic concept in the design of contemporary greatly by sublimation,but also our good at innovation in succession,the excellent Chinese traditional culture in the new era shine bright light.This paper imported from the overview of blue and white patterns and artistic value,blue and white pattern classification,enumerates the patterns of the blue and white decoration features,analyzed the application of blue and white pattern in packing now and then for liquor packaging design blue and white pattern how the application is analyzed,finally,the application of the blue and white patterns on how to better the HuaYao wine packaging design,make have folk means at the same time,does not lose contemporary sense. |