Research On The Design Of Haier Scene Brand "Three Winged Bird" Smart Home Products

Looking back on the history of human technology,from Microsoft Xiaobing to Alpha Go,artificial intelligence can set off a wave of technological updates every few years.As the field of smart home,which is related to human life,how to comply with the historical trend of development,utilize technology development dividends,and combine user needs to achieve the scenario-based construction of smart home life will be of great significance.The project takes Haier’s three winged bird smart home product design,the world’s first smart home scenario brand,as the research entry point to explore the scenario based design of smart home products.Firstly,it elaborates on the concept of scenario based smart home products and the inevitability of on-site scenario based design,and introduces the source of the concept of Haier’s scenario brand Three Winged Bird and its scenario brand positioning goals;Secondly,the design principles,methods,and processes of the three winged bird smart home product are proposed in sequence;Finally,based on user research and research results,a design practice for three winged bird smart bathroom products is proposed for the direction of smart bathroom.It has achieved a complete closed-loop of product design from discovering problems to proposing solutions based on the discovered problems,which has certain research value.