Analysis Of Product Development And Marketing Of Fishing Culture And Creativity In The Context Of E-commerce

With the booming development of e-commerce and the Internet,industries are becoming more and more integrated.The fishing culture industry has also started to integrate and develop from the physical industry to the media and virtual industries.Fishing culture is increasingly supported by all sections of society as an important factor in the development of the fishing economy.At the same time,with the rising spiritual and cultural needs of the public,the increasing diversification of consumer needs and consciousness,as well as the gradual segmentation and expansion of the consumer market,it has created a space for the development of fishery culture and creative industry.The traditional history and culture of fishing in China needs to be passed on.Fishery culture creative products are undoubtedly an important way to realize the historical transmission of fishing culture and cultural education,and this is one of the important factors to achieve long-term sustainable development of fisheries and.However,the development of creative fishery cultural products has not yet formed a system,and the traditional development model and marketing model are still being used.Therefore,this article mainly studies and analyzes the related development and marketing issues of creative products related to fishery culture,so as to promote the fishery cultural inheritance and development,and to promote the innovation and development of fishery cultural and creative products.Based on the background of e-commerce,we study and analyze the theory of collaborative e-commerce and marketing theory,and use the theory as a basis to better study the development and marketing of fishery cultural and creative products..The article firstly compares the current situation of research on fishing culture,cultural creative product development and marketing theory at home and abroad.There have been a lot of research results on cultural and creative product development and marketing theory,however,research on product development and marketing of fishing culture is still relatively small and lacks targeted and systematic research.Through the analysis of domestic and foreign excellent cultural and creative product development and marketing experience,and summarized the cultural and creative product development and marketing models of Conan Town in Japan,the Metropolitan Museum of Art and the British Museum in the United States,the Palace Museum in Taipei,and the National Palace Museum in Beijing,with the aim of providing reference for the proposal of cultural and creative product development and marketing strategies for fishing.Secondly,the article examines the status of fishery culture creative product design and marketing from four aspects: connotation of fishery culture resources,environment of fishery culture creative product development,kinds of fishery culture creative products and Web data analysis of fishery culture creative products.Thirdly,we conducted empirical research on the development and marketing of fishery culture creation products,and analyzed consumer purchasing preferences for fishery culture creation products using descriptive statistics and principal component analysis.The following conclusions are drawn from the empirical analysis: First,the public’s understanding of fishery cultural and creative products is still between not very well understood and basically understood,it means that fishing culture and creative products are not enough to attract consumers.Second,consumers know less channels of fishing culture and creative products,it is difficult to understand the value of fishing culture and creative products,therefore,the development of marketing channels is also an important part of getting the fishery culture and creative products into the public eye.Third,the most important thing for consumers is the product experience,when consumers choose fishery culture and creative products,they will focus on the feelings brought to them by the products,therefore,when developing products,enterprises should start from this aspect,make good user experience and focus on interaction design.Finally,based on the previous research and data analysis,tangible measures for the development and marketing of cultural and creative fisheries products in the context of e-commerce are proposed: enhance the construction of the sharing terrace of online fishery cultural resources,improve the development ability of figure fishery cultural products,and deepen the differentiated development strategy of fishery cultural creative products,improve the ability of exact marketing based on big data analysis,consummate the smart marketing network of e-commerce platforms,and strengthen online and offline mutually engage to promote e-commerce terrace marketing.