Research On Business Model Innovation And Performance Of Wens Group

In recent years,influenced by market conditions and policies,the production situation of livestock farming is not optimistic,always in a lukewarm state.Especially in the field of pig farming,although in the meat consumption structure,pork accounts for a relatively high,with the change in the diet and consumption preferences of the residents,the domestic per capita consumption of pork accounted for a decline in the market demand for pork,pork market demand is weak,the risk of pig farming has increased greatly.At the same time,the introduction of the ban on breeding,environmental protection and other related policies also continue to impact the livestock breeding market,the competitive environment for livestock enterprises is becoming increasingly fierce.Therefore,in the face of the fluctuating market environment,livestock breeding enterprises need to actively gain insight into the market and policy changes,take multiple measures,through business model innovation,extend the industrial chain,integrate resource advantages,build brand advantages,open up new markets,etc.,so as to solve potential risks and improve market competitiveness.In this paper,Wens Group in the livestock breeding industry is selected as the object of the case study.Firstly,it introduces the background of the industry and the process of business model innovation of Wens Group;secondly,it analyzes the motivation of business model innovation of Wens Group,mainly to enhance market competitiveness,mitigate business risks,improve key resource capabilities and enhance social recognition;thirdly,it elaborates the business model innovation initiatives of Wens Group from the three dimensions of strategic positioning innovation,resource capability innovation and business ecosystem innovation.Mainly includes upgrading the breeding strategy,opening up fresh chain market,improving industrial chain layout,attaching importance to digital technology application,developing "smart breeding",and laying out online and offline multi-channels,etc.Finally,the performance of the business model innovation of Wens Group is evaluated by using the balanced scorecard evaluation system.This paper believes that the performance of the business model innovation of Wens Group is reflected in the following four aspects: First,the financial level: profitability,operating capacity there is a certain improvement and there is a significant advantage over enterprises in the same industry,debt servicing capacity in the long term debt servicing capacity to good,more robust development capacity than enterprises in the same industry.Second,the customer level: under the business model innovation,the enterprise brand advantage is more obvious,the social recognition is gradually improved,the market scale is steadily expanded,the customer satisfaction performance is good,and the ecological environment governance advantage is gradually highlighted.Third,the internal operation level: under the business model innovation,the enterprise supplier management level is gradually optimized,and the business operation process is more standardized.Fourthly,learning and growth level: under the business model innovation,the informationization level and human resource capability of the enterprise has climbed and the R&D capability has been enhanced.Based on the above analysis,this paper concludes that business model innovation has achieved the strategic objectives of enhancing market competitiveness,mitigating operational risks,improving key resource capabilities,and enhancing social recognition,and has had a positive impact on the performance of Wens Group.However,there are some problems with the business model innovation of Wens Group: first,the management expenses continue to rise and the control is weakened;second,the fixed asset turnover ratio declines and the stability is insufficient;third,the quick ratio is low and the short-term solvency is weaker than the long-term solvency.In view of the above research,this paper puts forward the following optimization suggestions for the future development of Wens Group: first,increase efforts to control the level of management expenses;second,improve the effectiveness of fixed asset management;third,establish a sound risk control mechanism.At the same time,this paper summarizes the following experience and inspiration for the development of other enterprises in the same industry: first,optimize the extension of the industrial chain to enhance the competitiveness of the industry;second,accelerate digital innovation to achieve all-round management;third,layout diversified business to break the bottleneck of development;fourth,steadily promote marketing to build brand advantages;fifth,close contact with partners to achieve mutual benefit and win-win.